Blogger outreach is a strategy for reaching out to bloggers. However, there are some blogger outreach mistakes to avoid. Contacting prominent industry bloggers and requesting a favor – and a big one at that. However, Blogger outreach can help you with various aspects of your digital marketing. Being quoted by authoritative sources for branding purposes is a terrific approach to promote your credibility, awareness, and trust in your firm. Being a contributor to these authoritative sites is the same. Outreach is crucial to building a solid backlink base for SEO.
A successful blogger outreach approach begins with a list of potential sites with high domain authority, trust rating, and other essential criteria. These blogs will not just dish out links to anyone to maintain their authoritative reputation. That’s why reaching out to bloggers is so challenging.
Let’s take a look at some of the most common blunders businesses make when reaching out to influencers in this post. Correcting these errors will allow you to scale your influencer marketing and maximize your ROI.
What Is Blogger Outreach
Blogger outreach is the most effective digital marketing tactic. Unfortunately, it has gained the dreaded moniker of being the most abused because of its effectiveness. Blogger outreach can help increase traffic flow to your website with the appropriate strategy.
- Get relevant viewers to interact with your platform.
- Assist your website’s stats and SEO ranking.
- Climbing Google’s SERPs will be a snap from now on (backlinks).
- Contribute to revenue and direct sales.
- Make a name for yourself in the digital world.
There are frequent mistakes that organizations make when reaching out to influencers. Going wrong with blogger outreach can cost you a lot of money and not get you the outcomes you want. There are numerous benefits to successful blogger outreach. On the other hand, poor blogger outreach could get you in trouble. If implemented incorrectly, the method can result in a drop in your website’s metrics and SEO score.
Common Blogger Outreach Mistakes You’re Making
Here’s a list of the most common mistakes in blogger outreach and how to avoid them to boost your chances of success.
1. Not Setting Clear Objectives
Setting specific campaign objectives is the first step in the influencer outreach strategy. Your entire outreach effort will fail if you don’t have the correct goals and objectives in place.
This is critical since everything hinges on your influencer marketing campaign goals, from selecting the ideal influencers to setting expectations with them, developing promotional content, and finally implementing the campaign. Therefore, your campaign’s aims entirely depend on your company’s objectives.
- Do you want to increase your lead generation?
- Are you looking to increase brand awareness?
- Do you wish to increase your product’s sales?
- Or are you planning to introduce a new product to the market?
Based on these goals, you may then figure out how many and what kind of influencers you need.
2. Sending Template-Based Emails
If you’re contacting an authoritative site, the first thing you should do is get rid of your email template. Simply altering the company’s name is no longer sufficient. Next, personalize and engage your audience in the outreach email. It should be a discussion starter of the most excellent kind. Invest time in learning about the publisher and making the appropriate approach.
3. Requesting A Collaboration From The Get-Go
Are you likely to collaborate with a stranger or someone you’ve built a relationship with? When reaching out to influencers, it’s easy to make the mistake of requesting a collaboration in the first message. However, a blogger is more likely to say “yes” to a request if they’ve formed a relationship with you.
Although it takes time and patience, consider finding a way to introduce yourself. You can follow their channel, leave some comments, send an email complimenting their recent post, or share one of their posts on your channel. Once you have done that, you send your request through to collaborate.
4. Pitching Content That’s Already On Their Site
Another common blogger outreach mistake is pitching a blog they already have on their site. They will not accept the content if you present something that they already have. Your content should be unique. This is when the importance of your study comes into play.
This will make it appear as though you’ve never visited their blog. Fortunately, most blogs come with built-in search features that let you search the entire site for specific information. You can make use of this to guarantee you’re not pitching content that they already have.
5. Being Informal
Keep in mind that there’s a thin line between being casual and talkative. It’s a good idea to use a friendly tone in your outreach emails for approachability and genuineness. However, it would be best if you made an effort to use professional language.
Avoid being dull or overly generic by personalizing your communications. However, offensive language in your outreach emails may turn off serious bloggers. As a general rule, keep it short and focused on the principles you want to convey.
6. Targeting The Wrong Blogger For Your Brand
Poor targeting is a typical blogger outreach mistake to avoid. If you’re new, you might make the mistake of approaching bloggers only based on audience size, ignoring overall importance. In reality, bigger isn’t always better. The most popular influencers might not have time for you or your fans.
On the other hand, a niche blogger might be a better fit. That individual will be more relevant and approachable. Furthermore, because they may be more involved with their audience, the message your collaboration communicates may have a more significant impact.
Keep in mind that the blogger you choose will be representing your company. The leads you produce as a result of their campaign will become lifelong customers for us. As a result, you should be considerably more strategic and specific.
7. Making It All About You
Making your pitch all about you is a typical blogger outreach to make. That is, telling the influencer what you want them to do for you, but not what you can do for them. Place a strong emphasis on the influencer. Explain how collaborating with you will benefit them in terms of growing their reach, increasing traffic, improving their branding, and so on. Be precise about the money or free products or services you’ll provide to the influencer.
8. Failing To Follow Up
Bloggers have a lot on their plates, and they undoubtedly get a lot of emails every day. If they didn’t answer your initial proposal, they likely disregarded it due to a clogged inbox. As a result, you should send a follow-up email at least once. If you do it again or more, the blogger will become irritated and lose interest in you.
After your first outreach email, likely, you won’t hear back from the influencers. However, you should send two to three more emails after your initial outreach email.
Your response rates will improve if you send more follow-up emails. Follow-up emails have high response rates. With the number of emails that we receive in our inboxes these days, it’s easy to get lost in the shuffle. It’s also possible that the influencer has completely forgotten about your email. As a result, following up is an excellent method to boost conversion rates.
9. Failing To Personalise
Every day, influencers receive a large number of outreach emails. As a result, many companies approach them with various partnership opportunities. And which do you think they’ll choose? Those who personalize their emails or those that send everyone the same copy-pasted template?
Try to mention the blogger’s name in your email’s subject line. According to studies, including the recipient’s name in the subject line can increase the open rate. Although it is crucial to use first names, customization does not end there. Before you contact the influencers, could you do some research on them?
10. Hitting The Send Button Quickly
A typical blogger outreach effort entails sending dozens, if not hundreds, of emails. While most marketers utilize templates to speed up the writing process, they still have to personalize each email to match the intended recipient. As a result, you may make errors like misspelling the blogger’s name, crediting the incorrect author, or neglecting to include links.
Before hitting the send button, read the entire email at least once — preferably aloud. This will assist you in detecting errors as well as fundamental grammar issues. Simple mistakes, some suggest, add to the sincerity of outreach communications. But how can you persuade a potential customer that your blog contains high-quality information if every line includes grammatical or spelling errors?
You can also install Grammarly to proofread your email as you type. For popular web browsers including Chrome, Firefox, and Safari, this is accessible as a free extension. Just remember to turn on checking on your email account after you’ve finished installing it.
11. Giving Up
Lastly, a common blogger outreach mistake you can make is giving up. Mastering your outreach tactics takes time, but the benefits are well worth the effort. So keep going, and keep looking through our pages for further advice, comments, case studies, and more.
You may have to let go of one or more influencers. You might even witness a decline in revenue and a negative image of your company. However, you should not wholly abandon influencer marketing. Instead of giving up if the campaign does not go as intended, you must go forward and find new influencers.
Keep in mind that SEO is a constantly evolving landscape with many moving pieces, not to mention that search engines frequently release modifications without warning. Blogger outreach is one of the tried-and-true marketing methods that every marketer should learn.
Hopefully, this article has helped you learn common blogger outreach mistakes and how to avoid them. What other blogger outreach mistakes do you know? Let us know in the comments below.
Looking for a blogger outreach service to maximise your efforts? Schedule a free consultation with us to get started.