Dental SEO is critical for attracting new patients and retaining existing ones. You may be familiar with some SEO fundamentals for dentists and realise how crucial it is to optimise your site to rank higher on Google. The dental SEO tips in this guide will convince you more!
We’ll dive deeper into crucial and practical dental SEO tips to help you acquire more significant visitors from search engines. With that said, let’s begin.
Dental SEO Tips: Why Organic Search Engine Traffic is Relevant For Your Practice
You may have come across the terms “organic traffic,” “organic search,” or even “Google traffic.” While you don’t need to worry about the various names it goes by, you should familiarise yourself with how it’ll turn your website into an asset that functions even while you’re sleeping.
The essential source of website traffic is organic search engine traffic. It refers to users who find your website through the unpaid results of a search engine after searching for a topic or keyword.
That is, they looked up a term like “dentist near me,” ignored the advertisements, and went straight to your site.
The dental SEO tips outlined in this guide is essential for at least one reason: there are billions of pages competing. As a result, you can’t afford to ignore SEO.
Top 5 Dental SEO Tips To Implement Right Now
1. Focus On Local SEO For Dentists
Most of your potential patients use Google Maps to locate a dentist in their area. So you need to optimise your practice’s Google My Business (GMB) account. The idea is to get your practice’s GMB to rank in the Google 3-Pack, which comprises the top three entries in Google Maps.
You can optimise your dental practice’s GMB listing by first claiming and validating it. The next step is to fill up the admin panel with all necessary information, such as areas covered, hours of operation, accepted insurances, services, and a practise description.
Make your GMB profile as complete as possible—the more information you have, the better. This is one of the best ways to improve your local SEO for dentists.
2. Do Extensive Keyword Research
Any SEO strategy must include keyword research. People use these keywords to find the items and services they require on the internet. You need to know what they are to target them while optimising your site, and keyword research can help you with that.
Focus on keywords such as “dentist” and all of its permutations. Also include the name of your dental office, the services you offer, and your location.
Learn everything you can about those terms, from their search traffic to their click-through rate, using keyword research tools like Ahrefs, SEMrush, etc. Then, study the data, pick the keywords you think will help you rank, and include them in your meta description tag, page title, body text, etc.
3. Always Keep The User’s Intent In Mind
This tip is one of the crucial dental SEO tips you should pay strong attention to. Search engines have progressed from merely scanning for keyword matches to analysing queries to discern user intent and deliver relevant results.
As a result, just sprinkling keywords throughout your article is insufficient. You must consider the user’s purpose when utilising keywords to query. Depending on what they’re looking for, people employ different keywords.
A user looking for information on whitening teeth types in “how to whiten my teeth.” This user might benefit from learning more about the teeth whitening procedure.
A person looking for the ‘best teeth whitening dentist’ may be about to spend money on teeth whitening and wants additional information about dentists who offer this service.
This user would benefit from knowing why you’re the best dentist for the job.
4. Audit Your Website
Run a website audit to see what Google is indexing and any potential issues, such as errors, 404 pages, broken links, and threats, which can harm your search rankings.
An audit of your website will reveal optimisation opportunities connected to your metadata. And that’s the information that specifies what your website is about and that Google reads.
Install the RankMath, Yoast SEO plugin, or any reliable plugin that will help you improve your content to clean up your metadata. These tools will assist you in writing high-quality meta descriptions and titles for each of your service pages to improve your Google Map 3-Pack rankings.
You can seek help from dental SEO services to audit your site for you.
5. Don’t Overlook The Importance Of Mobile Optimization
Our mobile devices have become extensions of ourselves. It’s where we get our news, check our email, plan our days, and much more. So you will be one step ahead of your competitors if you use mobile optimisation.
There is a high chance potential patients will search for you on their mobile devices when looking for a local dentist. Examine your website to check if it is mobile-friendly.
If you’re not sure how to evaluate whether your site is mobile-friendly, use Google’s mobile-friendly test. If your site isn’t mobile-friendly, have it updated by your website provider. You can also contact dental SEO services to help you solve the problem.
6. High-Quality Content Is Relevant To Dental SEO
The more fresh and distinctive material you can produce, whether it’s videos on your website, blog articles, service pages, or patient testimonials, the better. Google identifies fresh material and rewards it with higher results.
It’s time well spent to create original material that your patients and Google will appreciate. Ensure that all of your crucial service pages contain unique content.
A blog is a wonderful way to develop custom content because it provides you with a purpose to do so regularly. However, the most significant drawback to blogging is the time commitment. Writing good prose is complex, and organising your thoughts takes time.
7. Include Videos In Your Dental SEO Strategy
All other forms of content now available for consumption on the Internet have been eclipsed by online video. Many individuals prefer to watch a video rather than read text that describes the same content.
Video material is prevalent among mobile users.
It makes sense to generate content that mobile users prefer as the number of people utilising the Internet to find information online grows.
This isn’t to say that any video will suffice.
You must not only create high-quality, informative video material for your audience, but you must also optimise the content so that your target audience can find you.
While dental SEO tips outlined in this guide is only one component of your total digital dentistry marketing plan, they can play a significant role in spreading the word about your dental services to a larger but more targeted audience.
While you can learn SEO independently, your hectic schedule may prevent you from doing so. To achieve the best results, you should work with dental SEO services to develop an optimisation strategy that will eventually result in more new patients coming through your dental practice’s doors.
That’s where we come in. We offer the best SEO strategies, including content creation, SEO audit services, SEO, and many more. So contact us today to improve your rankings on search engines.