With the phenomenal growth of social networks over the last decade, it’s easy to overlook the internet’s other rich, social components. The tried-and-true blog is one of these crucial sites.
For a more detailed understanding of Blogger Outreach and how it impacts your business, check out this blog post. Following best blogger outreach practices is crucial to your overall blogger outreach campaign.
- There are over 440 million blogs in the world
- 409 million people read WordPress blogs each month
- Businesses that maintain regular blogs are 13 times more likely to achieve good ROI.
- 4.4 million new blog posts are published every day across all platforms
When you contemplate these astronomical figures, it’s easy to see how influential bloggers are on the internet. Blogs are an important component of many internet users’ daily lives, from real estate to e-commerce and law companies. As a result, these blogs can be useful for businesses looking to engage with new and existing customers online.
What is Blogger Outreach?
Blogger outreach entails more than just asking on blogs, it’s all about cultivating relationships with the proper bloggers and establishing a win-win situation.
Blogger outreach is an influencer marketing strategy in which you collaborate with specialised bloggers to create high-quality promotional content that promotes your brand or products while being authentic. In other words, you use their large following to help your company obtain greater visibility.
Why bother with blogger outreach practices?
It’s simple: people use blogs to find out about new products and services. In fact, blogs outperform social media platforms like Twitter and YouTube in terms of customer decision-making power. Adopting blogger outreach as a marketing strategy works. Acquiring new customers is more expensive than keeping an existing one.
Customers are more inclined to return for more when they trust your brand. Bloggers and influencers have devoted followers who respect and admire them. Associating your brand with such bloggers increases the likelihood that their audience will trust you as well.
What are the Benefits?
Blogger outreach can help you gain more followers and traffic, but it also has other advantages:
- Increase your brand’s visibility
- Improve client trust and reputation by enlisting the help of a blogger
- As part of your link-building strategy, create reputable backlinks
- Develop your industry network and ties; you never know when they’ll come in handy
- Increase your brand’s visibility across many channels
If you own a business and want to develop a marketing strategy for it. Then you’ll benefit from blogger outreach best practices. You can reach out to bloggers, provide them with your items, and get them to write about them. So that people can connect to your site from that article or blog post. The link-building tactic will be effective here.
Best Blogger Outreach Practices
Now that you know what blogger outreach is and why it’s important for your brand, it’s important to know how best to carry out a successful outreach campaign. Did you know that most consumers look at reviews before making a decision? Blogger outreach allows you to take advantage of the trust that others have created and utilize it to promote your own company.
1. Establish clear goals
Brands work with bloggers and influencers to achieve a number of goals. Some of the goals include:
- Drive sales – Many bloggers use their blogs to market products/services to their audiences by posting evaluations and suggestions. Bloggers are trusted sources of information about the latest products, services, and companies.
- Increase brand recognition – Bloggers are skilled at introducing new brands to audiences, which aids in brand awareness.
- Develop a social following — The most well-known bloggers in the world don’t just have a website or a blogging platform; they also have strong social media presences. These bloggers can persuade or entice their followers to follow a company’s social media accounts.
Blogger spokespeople and/or brand ambassadors — Some brands prefer to have a stronger relationship with bloggers by hiring them as spokespeople and/or brand ambassadors. This formal sponsorship promotes collaboration and allows companies and bloggers to collaborate on longer-term initiatives and campaigns.
Regardless of your type of industry, it’s important to always set clear goals.
2. Carefully Select Your Blogger
Finding the right blogger makes or breaks your blogger outreach campaign. With the number of bloggers in your niche, it’s critical you take this seriously. It takes effort and money to find the proper blogger. Effective blogging initiatives require the right blogger relationship. Don’t partner with everyone who is ready to take a step; put in the time to research bloggers. Look at how long you’ve been blogging, how their writing sounds, how many followers you have, and how committed your following is.
Check the domain authority, traffic statistics, and search engine performance of the blog as well. Examine the blogger’s “About Me” page to learn more about them and what they’re looking for in cooperation.
3. Leverage Blogger Outreach Tools
Blogger outreach tools make your outreach campaign less stressful. If you’re only reaching out to a few bloggers on a regular basis, doing everything manually and without tools might suffice. However, if you want to run a successful outreach campaign with a lot of moving pieces, complicated workflows, and people to manage, you’ll need to use tools to keep track of things.
4. Segment Your Bloggers
When looking for bloggers, you will most likely come across a large number of blogs and end up with a long list. But how do you go about choosing which people to contact from that list? This is where segmentation comes in.
You can divide your bloggers into several groups – niche, domain rating, traffic, social media followers, audience, level of engagement, etc. Once you’ve categorised your list of bloggers, you can decide who to contact first based on the aims of your outreach campaign.
5. Connect With the Blogger
Consider communicating with a blogger on social media or in the comments section of their own website before cold pitching or reaching out to them about possible cooperation.
For example, dropping a comment on their new blog post can be a terrific way to establish a solid relationship. Don’t just leave a “Great post” comment or “thanks for sharing.” However, add value to the conversation by reading what they’ve written and leaving an honest opinion. You can also retweet or share their posts. All these are nice gestures that demonstrate you’re eager in building a long-term connection with them.
6. Tailor Your Message and Be Concise
Bloggers have a lot on their plates, with requests for guest pieces, sponsorships, and promotions in their inboxes. As a result, be prepared to explain how cooperation can benefit them (money, product, exposure, etc.). It’s also critical to be straightforward and honest, neither overpromising remuneration nor exaggerating the relationship’s future prospects.
When it comes to pitching, it’s usually not a good idea to send the same basic email to every blogger you contact. In your pitch email, it’s a good idea to include the following:
- Background information on your company and its products/services
- Why do you want to work with them and believe they would be a good fit for you?
- What you’re asking of them, what you’ll give them
- And anything else that may assist them have a deeper understanding of your brand and its personality
As a result, make sure your pitch has a personalized, attention-getting subject line, as well as clear and concise language. The level of customisation in the email’s subject and body should go beyond stating the blogger’s name, the blog’s URL, or a specific post.
7. Provide a Clear Value Proposition
It’s time to give them all the details of what you’re looking for and what they’ll get out of it. Emphasize why your business, product, or service is worth their time and how their audience would enjoy it. If feasible, provide a recent example to demonstrate the unique value you bring to the table.
8. Build and maintain a Sustainable Relationship
Another blogger outreach practice is to build a solid relationship with the blogger. A successful blogger outreach campaign goes beyond finding, contacting, and pitching to bloggers. It’s also important to build a solid relationship with them. Maintain contact with bloggers during the life of a campaign and after it has ended.
Maintaining excellent blogger relationships will aid future campaigns as well as make for stronger and more lasting ties. Blogger outreach is all about relationship building, and the more good connections a company can build, the more opportunities it will have to expand its online presence.
9. Measure results and optimise your strategy
What gets measured gets improved. Marketing is all about measuring. You can’t improve what doesn’t get measured. When it comes to Blogger outreach, this isn’t an exception.
You’ll need a system to track and optimise your plan if you want to get the most out of your efforts.
After your campaign is complete, call a meeting with your team to discuss the actual outcomes and compare them to the set goals. You’ll be better able to gather feedback and organise your next campaign more strategically. This is particularly useful for determining the overall effectiveness of your efforts as well as identifying your most engaged prospects.
Over to You
Having a blogger or influencer with a strong following to promote your product/service is an effective way to grow your brand’s online presence. Not only does it provide your brand with a vital endorsement, but it also allows you to attract new audiences who may try your product, fall in love with it, spread the word, and continue with your brand for years. Following the best blogger outreach practice also allows you to rank high on search engines.
In conclusion, when done correctly, blogger outreach is a strategic and cost-effective online marketing that yields excellent results. To ensure the success of your outreach campaign, follow the aforementioned best blogger outreach practices.
If you’re ever in need of a blogger outreach service, LiftedWP is here to assist you. We connect companies like yours with the best marketing agencies in the industry to help them grow. Make an appointment for your free consultation right now.