Have you ever wondered what the best dental SEO means?
Here’s how to translate that into plain English: It means the SEO strategy can help your website rank higher in search engine results, increase website traffic, and bring in more new patients.
Many dentists are perplexed when it comes to the best dental SEO. It’s a particularly vexing subject for dentists who wish to concentrate on providing excellent patient care rather than becoming marketing experts.
The truth is that you can no longer afford to neglect SEO in 2022. A dental SEO plan is essential to expand your practice and keep new patients coming in.
Knowing something about the subject and having some experience with it can help you grasp the importance and be better prepared to do what it takes to climb the ranks.
That’s why we created this guide to help you achieve success. But before anything, let’s start with the basics.
What Is SEO?
The word SEO refers to the process of making a website more search engine friendly. In other words, it’s the process of assisting your website in ranking better in search results on search engines such as Google, Yahoo!, and Bing. As a result, you have a better chance of generating clicks and drawing visitors to your site if your website ranks higher.
Of course, you’ll need a good website
for this to work. To improve your search engine rankings, you’ll need to put in a lot of effort.
Rewriting copy or altering the code that operates your website are two examples of simple techniques. However, other approaches need more effort, and you may need to enlist the assistance of SEO specialists and site designers to do them successfully.
What Is The Best Dental SEO?
The best dental SEO or SEO for dentists focuses on optimising a dental practice’s website for search engines and users to boost the site’s exposure in Google, Yahoo!, and Bing search results.
Optimisations include making the site mobile-friendly, faster, and more beneficial to potential patients.
Best Dental SEO: Why Is SEO For Dentists Relevant For Your Practice?
The most compelling reason for the best dental SEO plan is that it effectively brings in new patients.
Consider SEO the foundation of a modern dentistry practice’s online marketing strategy. You’ll be unable to market their practice without SEO in 2022 correctly.
1. Dental SEO Builds Credibility And Trust With Your Patients
Most consumers click on one of Google’s top five suggested results for a reason: they believe the dentists listed first are the best. And Google agrees.
The better your search engine ranking, the more likely potential patients will trust you and visit your website. In addition, the more people that click on your link, the more Google will regard you as a reliable and trustworthy source, and you will be promoted to the top of the search results.
2. The Best Dental SEO Increase Traffic
Your Google presence grows due to your trust, which leads to more appointments and new patients walking through your door. They can come to you through local searches or citation directories.
The majority of potential clients will click on one of the top five search engine results. Thus a well-thought-out dental SEO approach can help you increase traffic.
3. The best dental SEO helps your site to be user-friendly and better user experience.
The user experience is a big part of good SEO techniques. SEO best practises for dentists, for example, include the following:
- Page load time is quick.
- Mobile-friendly design
- Page headings and subheadings
- Original and compelling content
- Site navigation is simple.
All of these methods boost your SEO ranking by making it easier for potential patients to find what they need on your website (known as a good user experience).
4. Your Competitors Are Using The Best Dental SEO
We assure you that while SEO is new to you, it is not new to other practices in your city.
The internet is a noisy, competitive environment. However, if you develop your SEO plan, you can keep up with your competition.
Let’s imagine a person searching for “Portland tooth replacement” on Google finds a lot of reviews, dentist directories, and rival websites. Improving your SEO will help you rank well and also help you stand out and win her as a patient.
What Exactly Does The Best Dental SEO Entail?
SEO means making your website as search engine friendly as possible. Making SEO work for you necessitates a significant amount of research. On-page and off-page tactics, for example:
- Social media presence
- Keyword research
- URL structure
These are just a few of the many ways that SEO may benefit your dental practice. If done correctly, it can improve targeting and be less expensive than running advertising.
Another thing to remember is that if your website is optimised for Google, it will also be optimised for other search engines. So you don’t need to do anything differently for Bing or Yahoo.
Your Website’s On-Page SEO
On-page SEO refers to using strategies on your website to help it rank higher in Google. Including:
The speed with which your website loads
- Meta description
- Internal and outbound links
- URL structure
- Image Alt-tags
- Your site’s loading speed
All of these can assist your site is performing better and being found.
A meta description is a 155-160 character summary of your webpage’s content. It’s the text that shows beneath the title of your page.
When the meta description includes the keywords being sought, search engines display it in the search results. Meta descriptions, unlike the page title, are not a ranking element in SEO. But they do persuade users to click through to a page and are an essential aspect of on-page SEO.
Ensure you include a meta description for each page and article on your website. Creating the right meta description can boost your traffic. You should have one on your home page and your contact page! Include relevant keywords in your description to correctly optimise the page or post.
Highlight crucial elements about what your site’s page is about in addition to your keywords. This could include highlighting the advantages of receiving care at your dental clinic or providing testimonials from people who have used your services.
You can also discuss your experiences in the dentistry field, such as how long you’ve been doing it and whether or not you’ve received any honours or recognition.
Internal And Outbound Links
Internal and external links are regarded as affirmative votes of confidence. It provides value to your site and other sites by demonstrating to Google that your link or another’s link is trustworthy. Search engines will recognise these links as reliable.
Internal links, to be specific, are links to other pages or articles on your website. It delivers extra context and details to your users while also adding value to your other sites. This is beneficial to SEO because it might help you rank better in search results.
However, this doesn’t imply that you can place internal links wherever and whenever you choose. On the contrary, you should only use them when required and when you believe they will benefit your viewers.
Outbound links are links that lead to other sites. This informs Google that there is a link between the two and links your site to the other. Therefore, it’s critical to include links to well-known and respected sites in the dental community.
When it comes to your website’s URL structure, it’s ideal for keeping it simple and keeping your keywords near the root. A keyword is a term or phrase you want to appear in a search engine for. It could be a procedure such as teeth cleaning or root canals.
You ought to:
- Remove any irrelevant words from your keyword or phrase, such as the, a, and so on.
- Remove all punctuation.
- Make it brief and to the point.
Essentially, your website and all of its pages must load extremely quickly. No one enjoys visiting a slow website, and most visitors will abandon your site if it takes too long to load. A website that takes longer than 4 seconds to load will lose 1 out of four visitors.
To test the speed of your site, use Pingdom or GTmetrix. If the speed isn’t what you want, you can compress all of the images on your site. However, they might substantially slow down your site if they are too huge. Smush and Autoptimize are two WordPress plugins that can aid with compressing many photos at once.
Alt-tags For Images
Alt-tags, often known as alternative text, are an accessibility feature and an SEO benefit. Most importantly, by including these descriptions with your photographs, you can provide context and meaning to them. In addition, when visually challenged people utilise tools to read website information aloud to them, the reader will also tell them what alt-tag you gave the image.
It helps with SEO because you include information about photos on your site. In addition, these alt-tags make it easier for Google’s site crawlers to index your website.
Off-Page SEO For Dentists
1. Quality Backlinks for Your Dental Practice
A link expresses a vote of confidence and trust. So, in the same way you trust other websites by linking to them, you want other websites to trust you and link to you. A backlink is a link from another site that points back to yours. In SEO, these are crucial.
Because this is an SEO for dentists guide, you should seek out backlinks from other professionals in your field or from local news outlets that feature your practice. Getting backlinks can be as simple as requesting any other practising orthodontists with a website to link to you on theirs.
2. Google My Business
Do you know that 97% of people get more information about a local business from the internet than from any other source?
As a local business owner, you want to make sure that your firm pops up when people are looking for local services.
That is why Google My Business is advantageous to companies of all sizes. It gives you a competitive advantage in managing your internet presence and attracting clients using Google search and maps to find your business.
You may also submit photographs of your products or services, access and change your business information (name, location, hours, etc.) and respond to reviews with a Google My Business account. Over time, this will increase your company’s involvement and exposure.
3. Web Directories Or Citations
Another way for your dental office to be acknowledged and connected is through citations or web directories. Citations include sites like Yelp, the Yellow Pages, and LinkedIn. This is a terrific approach to get backlinks and raise your practice’s brand awareness.
You can utilise your competitor’s site and the Ahrefs backlink checker to figure out which citations to sign up for if you need help. You may use the checker to see which directories they have signed up for by entering their website and scrolling down the list.
Additionally, you can join any directory they are a part of to improve your site’s SEO.
4. Social Media
Social media profiles are essential for all businesses, including dentistry practices. Others will see social media as a social confirmation of your technical expertise and trustworthiness.
People prefer to look for photographs and see what they’re paying for, so having accounts that provide that proof is beneficial. In addition, photos and videos of your services, such as tooth cleanings, would be great.
Know that you can repurpose your content across all channels, regardless of the ones you choose.
Keep Track Of Your SEO Results
You may start tracking your progress after you’ve set up everything, including URLs, meta descriptions, alt tags, and Google My Business. Google Search Console is a fantastic tool for tracking how your website appears in search results. It will show you your clicks, impressions, and even the search terms for which your website appears.
This will help you figure out what’s working and what needs improvement. Keep in mind that SEO isn’t a one-and-done approach. At times, you must adjust to new situations and face challenges.
Should You Outsource Your SEO to a Marketing Agency?
If you want to reach out to potential patients and convert them into paying customers, you need to hire a dental SEO business.
You could pay a full-time employee to do the work for you, but it would cost twice as much as employing an SEO firm, and they will likely do some of the work you require. You’ll also have to manage them.
You should opt for premium SEO providers or marketing companies that give an all-inclusive solution as a dentistry practice owner. You’ll be able to work with folks who have years of experience at a lesser cost this way.
Check the prices to see whether they’re within your pricing range. The level of competition determines the cost of the service.
However, the ideal option is to eliminate the stress and engage a specialist with industry experience, such as LiftedWp, to move your business forward. At the same time, you focus on what you do best: being the most outstanding dentist in town.
You now have a better idea of why the best dental SEO is crucial for dentistry clinics and what this strategy entails. While grasping the fundamentals of search engine optimisation is one thing, many dentists struggle with putting a plan into action.
We understand. Optimising your internet presence requires a thorough, detail-oriented approach that takes a significant amount of time and expertise.
This isn’t something you should have to deal with yourself. Instead, you should concentrate on doing what you do best, providing good patient care. That’s where we come in. We can take care of all your SEO needs.
LiftedWP has dental SEO experts with years of expertise to keep your practice ahead of the competition and guarantee that new patients can discover you quickly online.
Contact us right now and let’s grow your online presence!