Even if you have a killer blogger outreach strategy in place, if you can’t gain the attention of the right influencers, your efforts will be in vain. This is especially true in today’s fast-paced, full-inbox social media world when you only have a few words and seconds to demonstrate your credibility and worth.
It may appear that no matter how much time and effort you put into developing quality content, it never seems to impact. So how can you ensure that your content marketing efforts are not overlooked? Unfortunately, Blogger outreach has evolved into an art form, and capturing the attention of bloggers is becoming more difficult by the day.
What Is Blogger Outreach
Blogger outreach is an influencer marketing strategy in which you collaborate with specialised bloggers to create high-quality promotional content that promotes your brand or products while being authentic. In other words, you use their clout and large following to help your company obtain greater visibility.
A typical blogger outreach strategy identifies industry authority bloggers while keeping your end goal in mind (increasing brand awareness, increasing sales, or acquiring quality backlinks to a specific landing page).
Why Bother With Blogger/Influencer Outreach?
The primary goal of influencer marketing and outreach is to increase revenue and leads for your brand. Influencers are people who have audiences that you’d like to promote. Influencer marketing is an excellent approach to adopt if you want to build your business because increased leads will increase revenue.
Blogger outreach is a crucial aspect of any digital marketing plan in today’s digital age for various reasons.
- You want to have a robust online presence and increase your reputation.
- Perhaps pique potential customers’ curiosity and enthusiasm for a new product or service launch.
- Alternatively, utilise creative bloggers to reach out to your target demographic in a non-advertising way.
Tips For Grabbing The Attention Of Influencers
Finding the right influencer for your blogger outreach campaign can be tedious. If you’re only starting, your chances of getting ‘stuck’ are high. Yes, you may have the right tools and the perfect strategy planned out, but you execute it and have no results. So before you begin your influencer hunt, you need to know who the right influencer is.
Remember that the more you know about your target, the better you can craft a pitch that will engage and sell them on your idea. So the first method is to Google the terms you want to target. The second method to use is Buzzsumo influencer search.
Finding The Right Influencer
Influencers aren’t all created equal. Influencers in beauty, fashion, travel, marketing, parenting, and even health exist. First, you want to locate someone who is a good fit for your firm. Building your list of influencers is the first stage in the process, but where do you start?
Are they appropriate for your target audience? You won’t receive the ROI you desire if your influencer has millions of followers who aren’t your target audience. Similarly, if someone charges low prices for their services but your target consumers don’t use them, it’s pointless to invest in a less expensive choice.
Which size of the following is “enough” varies from brand to brand. There are five social media influencers: nano-, micro-, mid-tier, macro-, and mega-influencers (from most minor to most significant). While the number of followers is the deciding element, there’s a difference in engagement and reach between these groups.
You want an influencer who isn’t new and inexperienced. Therefore, you need to partner with someone who knows what to do to avoid the continual back and forth and ambiguous collaboration terminology.
How To Reach Out To Influencers, So They Don’t Say No – 9 Proven Tips
Now that you understand what blogger outreach is and how important it is to your business, it’s time to learn how to grab the attention of these influencers. Remember, your blogger outreach strategy isn’t successful if you’re not getting their attention. Ready? Let’s dive in!
Make Your Content Stand Out
The best method to capture the attention of your influencers — and anybody else interested in your field – is to provide content that is superior to anything else available.
Share Their Content
Another valuable tip is to share their content. Subscribe to your influencer’s newsletter so you receive blog updates. If an influencer has recently published a blog article, they are most likely monitoring their stats. To ensure you’re one of the first to share their material after it’s published, set up notification or add their blog to your RSS reader.
This will help people recognize you as an influencer, increasing the likelihood that they will return the favour and spread your work.
Offer Them Something Valuable
Give your influencers something valuable – a discount, free demo, or a sneak peek if you want to spread the word about a product or service you offer. Don’t just offer anything free; you should provide them with something beneficial for them to be interested in trying it out. There is no need to give them a free consultation or an eBook if it does not benefit them.
Also, be sure that everything you’re offering is unique. If a free demo is open to everyone, influencers will be less interested in it. Giving an influencer exclusive access to your product or service motivates them to write a review and share their experiences with their audience, especially if the product piques their interest.
Comment On Their Work
The top bloggers and influencers reply to comments and inquiries on their blog entries. Comment on their blog entries to start a conversation – your influencer will enjoy it. Commenting on a blogger’s site or communicating with them on social media are two of the most common ways to grab their attention. However, it’s easy to get lost in the crowd. If their blog entries receive many comments, you’ll need to produce good remarks frequently to stand out.
The goal is to seek places where they aren’t getting much engagement. By doing so, you might be able to get their attention. When commenting, go beyond “great post” “nice work”. You can also share your opinion.
Link To Their Content
Strong online influencers pay attention to the sources of their traffic and the types of links they establish. Therefore, your domain will appear in their backlink analysis if you link to your influencer’s content from your pages. They’ll probably click on your site since they’re intrigued about the context of the link. At the same time, if your links start driving real traffic to their site, it’s a favour they might want to repay.
Your influencers talk about their niche all day long. So engaging them in conversation about related topics is a terrific strategy to get their attention.
However, making the interaction more personal is sometimes the most distinctive approach to stand out. Use things you have in common with your influencer, such as similar interests or having pets, to make your social chats more personal. You’ll stand out when everyone else is talking about niche issues because you’re relatable on a human level.
Offer To Guest Blog
Guest blogging is a beautiful method to get to know them before approaching them about a possible partnership. They’ll undoubtedly want to share a guest article hosted on their blog!
Check to see whether their blog has a “Write for Us” or “Contribute”. If not, you can send them an email suggesting a topic you think their audience will enjoy. If you guest post, it’s simple to establish a relationship with them and have them distribute your other work regularly.
Write A Review On Their Product/Service
Is there a product or service your influencer sells that you’ve tried? If yes, the influencer would greatly appreciate a review.
Submit a review of their company to Google My Business, Yelp, or other third-party review sites. If it’s an excellent, favourable review, your influencer will remember it and may even ask for permission to use it as a testimonial or to host a version of it on their website.
Ask Them To Contribute
While this might sound too straightforward, sometimes, the best way to win them over is to ask! Asking an influencer to become a partner is sometimes the most significant way to gain their attention.
This is because your audiences are related, so you can collaborate to develop great content by pooling your resources. For example, you can conduct a survey and produce a joint research report or team to build a thorough guide.
Pro-tip: Build A Successful Relationship With Them
Creating long-term connections with your influencers is always better for you, your brand, and potentially even the influencer. After all, relationships matter, not the strategies and online activities. Think about how you may work with your influencers as part of a long-term plan throughout your project.
The Bottom Line
If you’re looking for a fresh and unique way to sell your product or service, blogger outreach is the way to go, and building a solid blogger outreach strategy is the way to start; however, if you don’t get to partner with some top bloggers or influencers, all that is in vain.
Is your blogger outreach effort yielding results? Looking for blogger outreach services? Schedule a free consultation if you want to understand blogger outreach strategy and how it benefits your business.