Content is king when it comes to online marketing. It’s what will set your firm apart from the competition while also driving relevant online traffic and converting leads. But for that to happen, you’ll need to know the different types of content that cause the most engagement for your business.
According to Content Marketing Institute, 70% of B2B content marketers feel their company’s content marketing efforts have been somewhat more successful this year than the previous year.
Content marketing is highly effective because multiple components may target and nurture visitors into clients.
To nurture leads, B2B marketers, for example, utilize email campaigns and educational content.
B2C Use The Same Techniques, But With More Effort
B2C businesses use these techniques, but with a greater emphasis on supplementary content sources such as incentives, narrative, offers and audience engagement.
It’s crucial to understand the various forms of content to use them effectively in different campaigns and engage with different audience segments.
The truth is that each buyer will have their content preferences.
According to a study, B2B buyers’ content choices differed significantly depending on their customer journey.
Customers in the early stages favoured podcasts and infographics. But those in the later stages needed actual evidence from case studies and analyst reports.
The same is true for B2C customers. As consumers progress through the sales funnel, they are more likely to use different types of content to meet their demands.
Knowing which content types approach to use to nurture your target segments properly is critical for your marketing team.
So, let’s look at some of the most frequent different types of content today.
Top 7 Different Types Of Content And How To Use Them
1. Listicles Or List Articles
One of the reasons list articles are popular is that they’re simple to read, scan, visually pleasing, exciting and sharing when done correctly.
Listicles are also simple to write from the standpoint of content production, as all you need to do is fill in the gaps once you have a topic and a number. That isn’t to say that you can toss together a listicle without giving it some thought; even this type of content must be helpful and of good quality.
Keep this in mind when writing listicles. First, always number your subheadings, and make sure the number corresponds with the headline; otherwise, users will be confused.
Lists, like other different content types, should have introductions and conclusions and be optimized with relevant keywords. Of course, you can have as many numbers as you like in your lists, and extensive lists are just as appropriate as short ones, but it’s always crucial to pay attention to the specifics.
Writing list articles requires coming up with exciting and distinctive names. But make sure the heading complements the content.
2. Blog Posts And Articles
Blog posts and articles, maybe the most common different types of content, have a lot to offer your readers. Detailed written content may increase organic traffic to your site while also educating customers about your brand, products, and industry experience.
Long-form content allows you to answer questions or explain concepts in response to popular searches and queries that are relevant to your audience.
In addition, blog sections provide an excellent opportunity for keyword optimization and obtaining inbound links, both of which aid SEO and visitor growth significantly.
You can use many targeted keywords, especially long-tail ones, in these types of content to improve link ratings on the SERPs.
Grow Your ROI 13x With Content Marketing
Businesses that use blogs in content marketing are 13 times more likely to enhance their ROI. Another advantage of blogging is that it’s pretty simple to integrate into most websites.
By providing content relevant to the user audience’s usual queries, blog articles are frequently employed to pull in organic traffic.
3. Case Studies And Client Profile (Success Stories)
Because they take a lot of time and effort to prepare, case studies and customer profiles are more difficult to find on most business websites.
They do, however, carry a lot of weight with readers because they’re essentially success stories that demonstrate the power of your business and its offerings.
They have a lot of influence with B2B buyers as well. For example, case studies were chosen by 79% of these customers over any other type of content marketing because they helped them make a better buying decision.
Conversion-driven content marketing is exemplified via case studies and success stories. They’re a powerful tool for generating leads at the bottom of the conversion funnel.
When prospects read about other customers who have had excellent experiences with your company, it gives them social proof and makes it easier to make a purchase choice.
To put it another way, customers get the impression that you’ve done this previously and that they may expect similar results.
For higher-cost, higher-value products and services, case studies are incredibly significant. These different types of content focus on marketing ROI while minimizing the danger of enormous expenditure.
These Different Types Of Content Doesn’t Have To Be Long-Form.
It will take time to create this information, and you will need to contact previous customers and clients to ensure that they are okay with you developing a case study around them. You’ll also need hard evidence to back up your claims.
It’s also worth noting that these don’t always have to be long-form articles. Your firm can boost its trustworthiness and reliability in users’ eyes by researching and taking an in-depth look at a particular issue, backed by demonstrated success.
The more concrete results you can present and the deeper you can go into your process, the more effective your organization will appear to be.
Infographics are one of the most popular and different types of content you can make. And that’s because they visually show a lot of information such as research, statistics, and other data in a way that’s easy to understand, digest, and share.
Infographics are shared three times more frequently on social media than other sorts of material, so they can help you create backlinks and expand your audience.
There are many things to keep in mind when designing infographics. For starters, it’s critical to include plenty of white space in the article to keep it looking neat.
Many infographics also employ complementing colours to keep people’s attention and divide content into sections to keep things organized. Come up with a meaningful title and use clear, easy-to-read fonts to ensure clarity.
According to a study from HubSpot, Video is considered a significant aspect of 92% of marketers’ marketing strategies.
Furthermore, 87% of video marketers believe video provides a favourable return on investment, a far cry from the low of 33% in 2015. And that’s because people have learned how to use video and measure and track its impact.
Most marketers believe that video is an excellent lead generation investment. Video has been beneficial for generating leads for 86% of video marketers.
Any type of video content will assist you in engaging your audience, increasing shares and comments, increasing conversions, and driving traffic to your website. Interviews, call-in shows, and instructional videos are examples of other types of videos to explore.
Like other different types of content, a video’s primary goal should be to deliver value to your audience by answering questions, providing answers, addressing pain spots, or otherwise providing relevant information.
Keep in mind that you’re making content, not advertisements. Keep your videos between two and three minutes long, and include a call to action (CTA) at the end that directs visitors to a landing page or your website.
Upload your video to sites like YouTube to gain more visibility, embed it in related posts, and share it on your blog once it’s finished.
6. Long-Form Content
Long-form content that is free and easily accessible online is an excellent strategy to establish thought leadership and grow your subscriber base.
Ultimate Guides are one of the most effective sorts of long-form content. This content will likely be more than 1,000 words, ranging from 5,000 to 15,000 words. In addition, there will be multiple chapters, each with its URL. As a result, they are pretty valuable.
Users don’t need to look elsewhere for information on a topic because you’ve covered everything. These guidelines are also available for free and on the internet, making them easily accessible.
7. White Papers
White papers are thick with information and provide solutions and facts on a particular topic. The emphasis is on the specifics in this case. They’re wonderful for establishing thought leadership and earning respect in the business, and they may also act as lead magnets.
White papers take longer to create. They can also be quite expensive if you hire someone else to do it. And that’s because they include so much information. So they should begin with a summary or introduction before being divided into sections.
A table of contents should be included if the white paper is more than a few pages long, which many will be.
White papers should always address a specific issue (such as the need for more social shares) and provide a solution like scheduling publishing at certain times, using more hashtags, and using UGC.
In many circumstances, you’re arguing that this solution or viewpoint is the best option. However, when it comes to marketing your company’s products or services, they’re valuable.
Blogging can be a pillar of your content marketing strategy. But it shouldn’t be the only type of content you use to drive leads, traffic, and sales. Instead, you should use different types of content, as shown in this guide.
A comprehensive content marketing plan will always be the most effective, allowing you to achieve long-term, sustainable, and significant campaign outcomes.
After all, content marketing is a significant time and financial investment, so you want to be sure you receive your money’s worth.
If you need help with your content marketing strategy, schedule a free consultation and let’s help you drive traffic to your site through quality content.