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How To Create A Web Design Brief: Top 7 Things To Remember 

Web Design Brief

Have you ever questioned any successful digital company’s thoughts on a web design brief before? You’ll get similar comments; they will inform you that the quality of the website design brief is crucial to the project’s success. 

A website design brief, on the other hand, can appear to be a demanding undertaking for marketers.

It would be better to lay out the critical information first. A brief with a template would be an excellent place to begin. Investing in the initial brief will ensure that all of the project’s primary stakeholders work toward the same objectives. 

A WordPress Agency Can Help With Your Web Design Brief 

Website design brief

You should also contact an agency because they will be able to grasp your needs quickly. In addition, an excellent web design brief will assist reveal the client’s requirements in detail, as reputable agencies know. 

Furthermore, they will be able to determine whether or not the project has promise after reviewing the brief. The brief will also include material that will aid in creating an initial proposal. That proposal will consist of precise timelines and expenses for site design.

With that said, let’s find out key things to remember when creating a web design brief. 

What Is A Web Design Brief? 

A website design brief is a project management document that identifies your upcoming design project’s scope, scale, and critical aspects.

It’s comparable to a proposal or statement of work. However, your client has already opted to work with you on a web design brief. In other words, you’ve already sealed the deal; now it’s time to flesh out the details.

A website design brief comprises primarily critical information that aids in developing a project in many areas. This will include the following:

  • Products or services
  • Client’s business
  • Timelines
  • Origin of the project
  • Objectives
  • KPIs
  • Existing website
  • Cost for delivery

It’s also helpful to discuss the project’s larger context and identify friction spots that need to be addressed. The importance of a good web design brief in reducing project lead time cannot be overstated. 

The website will give you and your team a better knowledge of the requirements. As a result, you’ll better see the project progress more quickly and smoothly.

How To Create A Web Design Brief 

Web design brief

1. Give A Description Of Your Company

A firm profile or business summary is one of the most critical items in your brief. This is critical in assisting the entire design team in becoming familiar with the brand and its values, mission, and vision, which will all influence the project’s direction and business objectives.

This section should also include a list of key stakeholders. This is especially useful for determining who to contact for detailed deliverables that may be needed to advance the project and responding to any difficulties that may develop.

You should also mention any future expansion ideas, allowing the design team to lay the groundwork for anticipated changes ahead of time.

2. Develop A Project Or Website Overview 

The scope of your project, as well as all of its deliverables, should be defined next. Finally, a thorough understanding of the finished product will guarantee that everyone understands what goes into making it a success. The following are some examples of what this overview will include:

  • Whether the project is a website overhaul or a brand new website from the ground up.
  • The website and any extra assets are all expected deliverables (such as a logo, content, or custom email address).
  • Some clarification on what is and is not included in this project’s scope.
  • The degree to which the client expects to be involved in the design process.
  • Obstacles that may develop and how they will be dealt with.

You should also include information about the website’s voice or tone for text and images. Finally, you should consist of any particular elements connected to the client’s branding and a description of any crucial website functionality.

3. Understand Your Project Goals 

WordPress Web design brief

A good WordPress web agency will create a website that aids you in achieving your business objectives. Thus they must be aware of your goals. It’s best if you can be as descriptive as possible in your website design brief.

What is the purpose of having a website? In one phrase, state what you hope the website will be able to perform for you.

  • What must be accomplished for you to consider the project a success?
  • This could be a specific sales volume, a boost in website traffic, or a desire to save money through efficiencies. What goals do you want to achieve?

It’s also possible that a section about the prior or current website is necessary (if there is an existing website). You can contribute what worked and what didn’t for the new design to improve the old.

4. Know The Target Audience 

Because the new website must be developed for your customers, the web design firm must learn as much as possible about who they are. Include all of the points below that apply to you:

  • What industries do you work in specifically?
  • Where are your customers located in terms of geography? Are they close to where you live? 
  • What is the makeup of your current consumer base? Try to summarise who you work with right now in a few sentences.
  • How close to home are you? Is it possible to go there in 10 miles or an hour by car? Are they regional, national, or even global in scope?
  • What kind of consumer base would you like to have? Is it just “more of the same,” or do you want to attract a specific type of customer?

You’ll be able to create a site that is efficiently tailored toward its target audience if you have a good comprehension of this information. However, you should keep in mind that if your client doesn’t have this information on hand, you may have to get it yourself. 

You may be able to upsell your user research services due to this. That’s why a website design brief is crucial.

5. Research Your Competitors 

WordPress Website design brief

It’s also a good idea to be aware of your client’s rivals. This might assist you in defining key aspects that will distinguish the new website. Start by looking at their websites to get a sense of their businesses and unique selling characteristics. Then, you should keep track of what they’re doing correctly and badly.

Noting down customer pain points that your competitors have overlooked allows you to address those difficulties in your website design brief. Particular areas of importance, such as vital functionality, should also be included. Finally, include links and reference notes to ensure that nothing is left unclear.

6. Make A Project Schedule Or Timeline.

A timeline may or may not be necessary, and a project may take as long as needed. This, however, is an outlier rather than the rule. As a result, it’s critical to create a schedule and factor in contingencies and delays.

Knowing the timetable ahead of time might assist your team in better planning how to use available resources during the development phase. One thing to keep in mind is that your schedule must be realistic. 

You don’t want to establish expectations for a complete site design in two weeks if you can’t offer a high-quality final project in that time.

7. Set A Good Budget 

how to create a brief

Your budget will significantly impact the features and functionalities that can be featured on your website. Unfortunately, some businesses are afraid to tell digital agencies how much money they must spend during the project briefing stage. 

But by establishing a financial guideline for the project, the agency will be able to better express to you what can be accomplished.

Your budget may allow for even more features and creativity than you anticipated. But, on the other hand, your expectations could not match your budget, forcing you to prioritise the features and functionality that are most important to you.

In any case, it’s preferable to be transparent with agencies about budgeting, even if the budget is a price range rather than a specific amount.

Final Thoughts 

Using a web design brief can help you stay on track and budget with your projects. It also ensures that everyone engaged has a clear understanding of what is expected of them, and it allows you to identify and prevent roadblocks early on.

A website design brief should be as detailed as feasible to minimise unnecessary back-and-forth owing to misunderstandings or a lack of clarity. For example, a summary of the business the website will serve, the project’s aims and the target audience are all topics to include.

If you need help with your website design brief or want to current a stunning website using WordPress, get in touch with us today. 

Web Design Brief FAQs 

The web design requirements, process, and dates are all outlined in a website design brief. Its goal is to ensure that both parties know what is expected in terms of project deliverables, workflow, and post-launch services.

Only mention your project objectives,  target audience, timeline and schedule, and project scope in your project brief. Consider your project brief to be a shorter document that high-level project participants can read and that project team members may refer to regularly.

A web design brief is a document that outlines the critical aspects of your planned design project, such as its objectives, scope, and approach. In addition, it must specify what you, as a designer, must accomplish and within what parameters.

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