Without question, Google PageSpeed Insights is an excellent tool for developers and site owners of all kinds. Website performance is critical for increasing conversion rates and optimizing a site for search engines. According to Google, speed = revenue. Your website page speed directly impacts SEO and conversion rates.
However, increasing your website page speed is a complex undertaking. The lower the bounce rate, the faster your site loads. You have a better chance of ranking on Google if your site is short instead of slow sites with significant bounce rates. Conversely, you are losing business if your website is slow.
It’s easy to concentrate on over-optimising your website to get a perfect score on this test. This article covers
- Why Page speed is important
- Introduction to PageSpeed Insights
- Ways to improve your PageSpeed Insights score
Why Website Page Speed Matters
What is the first thing that comes to mind when you visit a website? It’s how quickly a page can load. Users don’t want to wait long for the information they need.
There is a general expectation that the internet will be quick. For example, Google recognized page speed as a ranking factor. While speed is one of many ranking factors, no one wants to lose business unnecessarily. Especially when it comes to something we typically have control over. Thankfully, Google’s PageSpeed Insights tool can help you figure out what to fix.
An Introduction to Google PageSpeed Insights
Google PageSpeed Insights is a free website page speed tool. You begin by entering a URL to evaluate. After this, Google gives the website you tested a score out of 100 based on many speed optimization best practices. You’ll also get advice from Google on enhancing your performance (and thus your PageSpeed Insights score) along.
PageSpeed vs. Load Time
To completely understand Google’s PageSpeed Insights tool, you must first understand the difference between PageSpeed and Load time.
PageSpeed is a score out of 100 given by Google’s PageSpeed Insights tool. Raw performance metrics are converted into a score of 1 to 100 by PageSpeed Insights and the web page performance that powers it.
It’s the average amount of time for a user to load a page. It’s time it takes for a page to load from start to finish, measured in seconds or milliseconds.
How Does PageSpeed Insights Work?
To fully understand how PageSpeed Insights work, there are several things you first need to understand. PageSpeed report is grouped into four main sections – Field Data, Lab Data, Opportunities and Diagnostics.
‘Field data’ shows how the website has performed over the last 30 days compared to other pages in the Chrome User Experience Report – a collection of performance measurements obtained from Chrome users.
It quantifies how rapidly the page responds to a user’s input, such as a mouse click, so this is an essential metric for gauging load responsiveness.
In this section, you’ll learn what to focus on to improve your page loading time and PageSpeed score, as well as an estimate of the load time reduction that to achieve.
This shows you best practices that should be considered but do not necessarily enhance load times.
Other vital definitions and how to pay attention to are:
- Speed Score: The speed score is a colour-coded depiction of several Lighthouse performance parameters combined. The greater your speed score, the longer it takes for your site to load across all assessed performance parameters.
- First Contentful Paint (FCP): This is the time it takes from navigating to the page to the first bit of content being rendered from the DOM. It’s the first sign when a page is almost ready to load.
- First Input Delay (FID): It quantifies how rapidly the page responds to a user’s input, such as a mouse click, so this is an essential metric for gauging load responsiveness.
- First Meaningful Paint: FMP indicates when a page’s main content was displayed on the screen, and it’s a great way to figure out how long it took for a user’s page to load.
- Speed index: The speed index metric measures how quickly a page’s content appears, with higher values suggesting better performance.
- First CPU idle: This indicates when most of a page’s parts are interactive, but not all, and when the page can respond to most user inputs quickly.
- Time to Interactive (TTI): TTI is a metric for determining how quickly a page becomes interactive.
9 Tips To Improve PageSpeed Insights Score
We’ve said a lot about Google PageSpeed Insights and how important it is to your website. Try the 9 tips below to improve your score and overall user experience.
1. Eliminate Render-Blocking Resources
2. Optimize Images
Image optimization is one of the most common reasons for a sluggish load time on a web page. It’s generally the most excellent place to start making adjustments because the savings in load time and PageSpeed can be significant.
3. Minify CSS
CSS files are frequently more significant than they need to be to make them easier to read for humans. They may contain carriage returns and spaces that aren’t required for computers to comprehend their contents. Minifying CSS is the process of reducing the size of your files by removing extra characters, spaces, and duplicates. Google recommends this method since it minimizes the size of your CSS files, which can enhance loading speed.
4. Improving Server Response Time
Do you know the one most crucial element that can slow down your website’s load time? Bad hosting. While a low-cost hosting service may appear to be a good value on paper, you’re making a significant sacrifice. The reality is that most people don’t have the power to improve their server’s response time because the two critical areas of influence are either reducing the load or increasing the hardware. Ensuring your site is hosted on a good server is the key to improving server response time.
5. Ensure Text Remains Visible During Webfont Load
Fonts, like photographs, are huge files that take a long time to load. As a result, browsers may hide your text until the typeface you’re using full loads in some instances, resulting in this Google PageSpeed Insights advice.
Prioritize the loading of content that is important to the user to improve perceived performance. The text above the fold, for example, should load before third-party widgets.
6. Defer Offscreen Images
‘Lazy loading’ is the term for the process of postponing offscreen pictures. Instead of loading every image on a page before showing the above-the-fold information, the browser will load the immediately visible ones.
7. Enable Text Compression
The Enable text compression advice from Google PageSpeed Insights relates to the use of GZIP compression. Text compression may be enabled on your server automatically in some instances. However, if this isn’t the case with your site, you have a few options for implementing this advice. The first step is to install a plugin that supports GZIP compression.
8. Avoid Multiple Page Redirects
Multiple redirects can build up over time, decreasing page load times by causing browsers to make additional HTTP requests. PageSpeed Insights will reveal these difficulties.
When you want one URL to redirect to another, you utilize redirects. For example, when you change or delete a page on your website, you’ll most likely use them. While there’s nothing wrong with employing redirects in general, they add to the time it takes for pages to load. In response to this advice, the only thing you can do is to ensure that you only use redirects when necessary.
9. Enable Browser Caching
Browser caching allows web browsers to instantly offer a static version of your website to users instead of dynamically producing content every time someone clicks through. This implies that while the dynamic performance is loading, your PageSpeed is assessed by the time it takes to deliver this static version, saving you essential milliseconds and improving your PageSpeed Insights.
What’s A Good PageSpeed Score?
One thing to keep in mind is that you can still have a fast-loading site even if you don’t achieve 100/100. This is because PageSpeed isn’t a reliable indicator of load time on its own. According to Google, a poor score is between 0 and 49, an average score is between 50 and 89, and a good score is 90 or higher. Aim high, but don’t get too caught up in attaining a perfect score.
Despite making significant modifications that enhance your site’s load speed, it’s unlikely that you’ll ever achieve a flawless score.
Final Word On Google PageSpeed Insights Score
It can be challenging to know where to begin. Still, by taking the time to identify where you can have the most significant influence, you can start to work with your developers to design a prioritized plan of action that will help you turn things around. For example, a page speed test can improve not only the SEO performance of your site but also the rate at which users convert.
These actions will not only enhance your PageSpeed Insights score but will also improve your conversion rate. Researchers discovered links between website load time, page weight (data size), and conversion rate. “Heavier” implies “slower,” which means fewer conversions and a more significant bounce rate.
With assistance, you can improve your load time, PageSpeed, and more. Give us a call if you’re ready to solve all of your site speed issues.