Do you want to grow your plastic surgery practice by attracting high-value patients? The key is plastic surgery SEO. SEO outcomes for plastic surgeons result in closer relationships with your patients, high online exposure, more (and better) leads, and a solid competitive edge.
When prospective patients search online for the services you provide, SEO for plastic surgeons is how you can make sure they find your business first.
Whether you specialise in reconstructive or aesthetic plastic surgery, you’re in a competitive industry. Plastic surgery SEO has a simple purpose: to improve your plastic surgery practice’s online visibility and boost your search result rankings using time-tested strategies.
This guide will show you ways to improve your plastic surgery SEO. Let’s begin.
Why is Plastic Surgery SEO For Your Practice?
Wouldn’t it be fantastic if the first search result they saw was for your plastic surgery practice?
If it was your website’s tummy tuck service page or your blog’s guidance to considering breast augmentation, what was it? These kinds of outcomes are undoubtedly achievable for plastic surgery practises. It does, however, necessitate a more comprehensive SEO strategy.
It would be an understatement to suggest that the search engine results pages (SERP) real estate is competitive among plastic surgeons. To see what I mean, go to Google and type in “plastic surgery UK” (or whatever city you live in) and see what comes up.
You’ll see paid search advertising, knowledge graphs, and response boxes from various plastic doctors, some of whom specialise in the same treatments as you.
You can use these competitors in several ways with a well-rounded plastic surgery SEO strategy:
Rank your content in the top three search results for “high volume” keyword phrases that are more likely to convert. For example, if 20,000 people search Google every month for “tummy tuck surgeon in London,” you’ll want to make sure one of your URLs is towards the top of the results.
Expand your practice’s “share” of ranked keywords, featured snippets, top-three rankings, and other similar metrics to increase brand awareness. You’ll start to see progress in these areas when your SEO for plastic surgeons strategy takes traction.
Top 8 Ways To Boost Your Plastic Surgery SEO
1. Be Familiar With Your Patients.
Take the time to conduct a study before implementing these SEO methods. The rest of these tips and tricks for SEO for plastic surgeons will be based on your findings.
To begin, learn everything you can about your patients. Think about the demographics and psychographics that they fit into. For instance, you might wish to think about:
- Household Income
- Buying behaviours
- Points of Discomfort
Male plastic surgery patients are likely to have different wants and goals than female patients. Consider breaking your audience down into smaller segments. Then, for each patient persona, you may begin gathering keyword research.
Determine what keywords patients use during a search using tools like Answer the Public, Google Trends, and Keyword Planner. For example, when seeking the best plastic surgeons in town, what search terms do people use? Look for lengthier phrases with four or more words in them.
Longtail keywords are more exact than broad keywords. After all, the terms “surgeon” and “top plastic surgeon in Los Angeles” will get different outcomes.
Also, keep an eye out for keywords that are worded as questions.
2. Start Link Building
Don’t overlook your link-building plan if you want to use plastic surgery SEO efficiently. Three types of links are required in your text.
Visitors will be directed to different pages on your site via internal links. For example, you can lead them to service websites, contact information, or other blog entries.
Readers are directed to other websites via external links. You may, for example, send them to a current study or research. Including external links in your text can help to establish your authority.
A backlink is the most significant sort of link. Backlinks are one of Google’s top-ranking determinants, according to the company. The more backlinks a page receives, the more organic traffic from Google.
To begin creating backlinks, start guest writing on other websites. Reciprocal links are found on 73.6% of domains. In another way, some of the pages these websites also connect to link back to them.
3. Make Your Posts Public
Make sure to distribute your material online once you’ve started using SEO for plastic surgeons.
You can, for example, send your subscribers an email newsletter. You can also share your articles on social media or in online communities.
More people will visit your website if you share your posts. Google will notice that you’re getting traffic and will begin to raise your rankings.
4. Keep An Eye On Recent Trends.
The Google search engine algorithm continually changes, resulting in new SEO for plastic surgeons trends. Your SEO methods will remain current if you maintain pace with the latest trends.
This year, for example, you might concentrate on attracting more voice searches. The majority of voice searches are conducted in the form of questions.
5. Make videos For YouTube.
Because Google owns YouTube, each video you upload receives a slight boost in Google’s SEO algorithm.
Plus, when people search for plastic surgery online, your videos will appear at the top of the search results — the most valuable real estate on the internet – if you use effective, professional SEO for plastic surgeons.
Make sure to include a link to your website in the YouTube description. The more hyperlinks to your website, the better, as we already stated.
6. Make Sure Your Website Is Up To Date
One of the most severe problems with plastic surgery websites, aside from speed, is the lack of up-to-date contact information.
If you’ve moved, have numerous locations, new doctors, or changed your contact information, be sure to update it as quickly as possible.
7. Produce Content Regularly.
There’s a lot of information out there about the optimal times of day to post on social media and the ideal number of emails to send, but is it true? The most important thing to remember is to post frequently.
8. Your Website Should Be Updated.
Google looks for websites that provide the finest online experience for its users. Google may lower your search engine rating if your website is slow or unsecured. Update your website before continuing with the rest of these SEO tactics.
Google uses the mobile-first indexing method to calculate ranks. If your website isn’t optimised for smaller screens, it can result in a poor user experience (UX). A poor user experience on your website may drive people away.
Instead, ensure that your website is quick, safe, and mobile-friendly. The below tools can help you check your website:
- Core Web Vitals
- PageSpeed Insights
- Test for Mobile-Friendliness
Using minimalistic design trends can also enhance the user experience.
You can, for example, increase the amount of white space on your pages to allow information to breathe. Consider using headers and subheadings to break up significant sections of text. Then, it will be easier for visitors to find what they require.
You can improve your search engine ranking by employing the correct plastic surgery SEO tactics. Higher rankings will allow you to reach out to more patients via the internet. You may position your practice for long-term growth as you recruit more patients.
With these pointers, you may begin employing SEO for plastic surgeons right away!
Do you need help with your SEO? We’re here to help.
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