In today’s online world, your law firm website design could either make or break your business. This is because you use your website for marketing, client interaction, and customer service, to name a few. Having a professional and personalized web design for lawyers can help you attract more clients, grow your business, and simplify your life. A terrible site design with frequent errors, on the other hand, might cause a lot of damage.
The Need For A Solid Website Design
The necessity of having an online presence has considerably contributed to businesses adopting the services of web designers to expand and improve their websites. Demand from companies has been robust over the period. Web design and user experience (UX) are critical to the success of your website and online presence. Here are some essential website design stats to keep in mind:
- 75% of people judge credibility by a website
- 59% of users prefer a well-designed website
- 94% of people won’t trust outdated websites
- 70% of small businesses miss call to actions
- It takes 0.05 seconds to form a design opinion
- 44% of visitors will leave if there isn’t any contact information
11 Costly Law Firm Website Mistakes You’re Making
94% of negative feedback on a website is related to design. While there are many things to consider while building a law firm website, there are few things to avoid. Knowing what these are can assist your legal practice in achieving overall business.
One of the big mistakes you can make for your law firm website is to cram everything into a small space. Trying to squeeze as much content as possible onto your home page and landing pages is a mistake. Cluttered websites not only give the impression of being untrustworthy, but they also confuse your visitors. It isn’t easy to focus on too many photos, CTAs, text, and other visual elements. People will be unsure where to begin their search, which will result in one of two outcomes: they will quit your website.
2. Insufficient Information
Users visit your website for various reasons, one of which is to learn more about your legal business. Your law firm website should also provide information about your areas of expertise and work experience. This is especially true now that potential clients are considering hiring an attorney. It’s for this reason why they’re visiting your website in the first place.
Clients may not even know what you do if you provide limited information on your website. It will be tough to persuade online visitors to hire you if your website does not provide in-depth, high-quality information about your legal practice.
3. Focusing On You
Yes, the law firm belongs to you. However, it would help if you were not too personal. A common law firm website mistake is establishing a website that is far too personal. On your “about” page, don’t get carried away talking about yourself.
Your lawyer’s website should focus on making the client’s life simpler and finding solutions to their problems, not on making your life easier. Potential clients are interested in how you can solve their pain points. Making your website’s content all about you will rapidly turn off potential clients. You quickly come off as someone who isn’t concerned with their problems.
4. Using Heavy Images
When it comes to law firm website design, the size of images, you use matters. Images are an essential component of every website. It’s tough to make an impression on a visitor without these. In addition, high-resolution graphics keep visitors interested and lower bounce rates.
However, all these will be futile if the size of the images is significant. This will make your website slow, and nothing annoys a website visitor than a slow-loading page. In the long run, this stunts the user’s viewing experience.
5. Not Mobile Responsive
Between 2005 and 2020, mobile phone usage in the United Kingdom climbed by 14%. In December 2020, it was discovered that mobile phone web page views accounted for approximately 46.7 per cent of all web traffic in the United Kingdom (UK). This means that some visitors are accessing your site via a smartphone. You’ll be doing your law firm a disservice if you don’t optimise your site for mobile devices. A website that is not mobile-friendly will lose more than 50% of its visitors.
6. Slow Loading Times
The majority of slow websites are due to design problems. A legal firm’s website won’t receive so much traffic that the servers can’t handle it in most circumstances. Even a low-cost shared web hosting service should handle many monthly visitors with ease.
If your site’s traffic isn’t slowing it down, your design is most likely to blame. For example, if your website has a complicated structure with many images, videos, or other huge assets, it will take a long time to load.
7. Don’t Have A Clear Call to action
It’s not enough to attract more online traffic to your website to get results; you also need to ensure that the people who view it take action. Depending on your goals, you may want online consumers to join up for newsletters, request teleconsultations, or submit feedback on your legal services. Even if you have a large amount of web traffic, you will not accomplish any of the goals listed. As a result, there may be no Call-To-Action (CTA) buttons on your website. Another blunder to avoid while building a website is this. Users will mindlessly navigate through your website if CTA buttons are missing, as they will not be provided directions on how and where to go.
8. Your Website Has Legal Jargon
No matter who you’re talking to, stay away from jargon. Lawyers frequently write their website content, forgetting that their clients may not be familiar with all of the legal jargon. They’re unlikely to hire you if they don’t understand what you’re saying.
It’s difficult not to think in that terminology when you spend all day going over cases and motions, but always ask yourself if your everyday client will comprehend what’s on your website — if the answer is no, you know you should use plain English.
Consider who you’re attempting to reach out to, and you’ll save yourself a lot of effort when it comes to content editing. Always keep in mind that the bulk of your clients will not be lawyers or have attended law school.
9. Not Updating Your Content
When they look at a law firm’s website design, clients want to see your most recent accomplishments and contributions to the legal community, such as news and events. In addition, they want to read helpful things you’ve written.
Gather your most recent articles, news, videos, and photographs first. Creating new material is another excellent approach to improve your Google ranking.
10. Ignoring SEO
It doesn’t matter how polished and creative your law firm website design is if your clients can’t locate you. Your website should be on the first, if not the second, page of Google when potential clients search for a law firm. Most folks aren’t willing to go any further. So it should be the first result that shows up when people enter your company’s name. If you ignore your search engine optimisation, your chances of being discovered are limited.
If you implement the SEO strategies, you will be successful. When someone searches for your law firm on popular search engines like Google, SEO guarantees that your website appears higher in the results.
11. Missing Contact Information
What is the best way for visitors and potential clients to contact you? Some law firm websites don’t have any contact information. Those who do have it may find it buried or impossible to locate, which is just as terrible as not having it at all.
Final Thoughts On Law Firm Website Design
Your law firm website is your online shop. Having a well-functioning and user-friendly website is more important than ever. However, to achieve that, there are inevitable mistakes to avoid. The majority of these issues can be resolved with a simple fix. However, if your website is now experiencing most of these issues, it may be time to seek professional help.
That’s where we come in. Thousands of legal offices worldwide invest in developing attractive and functioning websites, so make sure you do the same with yours.
If you’re interested in learning more about the difference LiftedWP can make for your law firm website design, get in contact with our team.