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LinkedIn Social Media Marketing: How To Use LinkedIn To Promote Your Business 

LinkedIn social media marketing

When searching for social media platforms to promote their business, most people think of Facebook, Instagram, or TikTok. Unfortunately, the last thing most companies consider is LinkedIn marketing. But LinkedIn social media marketing can help you boost your brand’s visibility significantly. 

Of course, LinkedIn isn’t the most popular social media platform when it comes to monthly active users. LinkedIn has 310 million monthly active users, Facebook has about 2.7 billion, and Instagram has over one billion. 

But LinkedIn is the most valuable resource for B2B marketers. So, if you haven’t been utilising it to its best potential, now is the time to do so. A good LinkedIn social media marketing strategy can help you build your brand and, eventually, your business.

This article will show you how to increase your LinkedIn marketing efforts. 

Let’s get started.

Why LinkedIn Social Media Marketing Strategy Is Necessary 

LinkedIn marketing services

Numerous decision-makers, senior-level influencers, and thought leaders use LinkedIn as its greatest asset.

You should work on your LinkedIn marketing if you want to get the attention of top-level professionals. To make the process easier, you can use LinkedIn social media marketing strategy templates readily available on the internet.

If you don’t have the time or resources, you can outsource the best LinkedIn marketing services to help you out. 

Unlike other social networking sites like Instagram and Facebook, LinkedIn provides B2B marketers with numerous options. For example, take a look at the infographic below, created by LinkedIn.

LinkedIn social media marketing
Source: LinkedIn

As you probably know, a solid LinkedIn social media marketing strategy is critical to your company’s success. It can assist you in increasing brand awareness, generating quality leads, increasing website traffic, and much more.

You can also use the Linkedin marketing strategy to become a thought leader in your field. On the other hand, promoting your brand on LinkedIn necessitates a set of well-defined goals and methods.

Developing a successful LinkedIn strategy also requires a thorough grasp of your target market.

Now, let’s find out how to use LinkedIn to promote your business. 

How To Use LinkedIn To Promote Your Business 

1. Define Your Objectives.

Your eventual goal will determine the type of content you write and how you share it on LinkedIn. That is why defining your objectives at the start of your LinkedIn marketing campaign is critical.

Generally, you should concentrate on some of the below objectives:

  • Increase brand awareness
  • Generate qualified leads.
  • Enhance the brand’s image
  • Engage your intended audience.
  • Offer your services or products for sale.

So if you want to learn how to use LinkedIn to promote your business effectively, take time to define your goals. 

2. Understand Your Target Audience

After you’ve set your marketing objectives, it’s time to define your target audience. Again, this is a requirement for creating a successful LinkedIn social media marketing strategy.

You can segment your audience based on several factors such as job title, geographic area, industry, etc.

Along with establishing your target audience, it’s essential to understand your current audience thoroughly. Understanding your audience and what they like is necessary to a successful LinkedIn marketing plan.

By visiting the analytics section of your Company Page, you can find out more about your page visitors and followers.

It might be beneficial in helping you learn more about your target audience and the types of content they prefer. As a result, you’ll be able to adjust your LinkedIn marketing efforts to meet the needs of your target demographic.

3. Make Your Profile More Appealing 

This may appear to be the most fundamental step, but it’s easy to overlook while you’re concentrating on more complicated LinkedIn social media marketing strategies. Whether you’re marketing through a company page or your account, it’s critical to make key profile updates that will help you stand out.

Begin by uploading a high-resolution profile photo that accurately represents your company. A photo on your profile increases the number of views by 21 times. While company pages can utilise their logo as a profile photo, individual accounts should use high-resolution professional headshots. This, however, may differ depending on your sector and brand personality.

LinkedIn social media marketing strategy
Source: @Junior-teudjio

Adding your current position to your LinkedIn profile is another technique to improve it. And that’s because it can result in up to five times more connection requests. Include at least five relevant talents in your profile since this may help you receive 31 times more messages from recruiters and other LinkedIn members.

This is an effective strategy if you want to know how to use LinkedIn to promote your business.

4. Develop Content That Offers Value To Your Audience 

LinkedIn marketing is less about sending out promotional messages about your sales and more about giving value to your audience’s life. In fact, B2B marketers who prioritise their audience’s informational needs account for 88% of top content marketers.

So, whether you’re trying to educate, entertain, or teach your audience, you should utilise LinkedIn to produce, share, and publish content that serves that purpose. This increases the likelihood of your audience engaging with your content. It also forms a bond with you or your organisation.

When someone engages with your post, it may pop up their contacts’ feeds, broadening your reach even more. Here’s an illustration:

Social media marketing on LinkedIn

It’s worth noting that you don’t have to contribute your unique stuff solely. However, even if it comes from a third party, don’t be afraid to offer intelligent and instructive content relevant to your sector. 

You’ll establish yourself as the go-to source for helpful industry information when you do that.

5. Make Use Of Videos And Photos 

For an effective LinkedIn social media marketing strategy, you must enhance audience engagement on your LinkedIn updates.

Using photos and videos is one of the most effective ways to capture your audience’s attention. But, of course, you do this in addition to text-based articles.
According to LinkedIn, photos generate 2x more comments than videos, while LinkedIn videos are 5x more likely to initiate a conversation.

To make your information more appealing, you can also upload PDFs and SlideShare presentations in addition to videos and photographs.

LinkedIn now allows users to post videos to the platform directly. LinkedIn’s native videos are expected to take precedence over links from other sites.

Instead of sharing YouTube URLs, you can use this function by submitting videos directly to the site.

LinkedIn recommends making short movies of 1-2 minutes with suitable subtitles. Make sure the films are genuine and reflect your brand’s concept properly.

Many marketers ignore this LinkedIn tactic, even though it’s simple to adopt. However, this method should be used to get ahead of your opponents.

6. Employ Your Employees To Assist You

LinkedIn marketing

Employees and coworkers can be quite helpful in expanding your LinkedIn audience and expanding your reach. As a result, you must incorporate them into your LinkedIn approach.

You can encourage them to like and share your updates in addition to following your Company Page. Make sure they are notified anytime you make a significant change to your Company Page.

You should also request that they complete all required fields on their LinkedIn pages. For example, make sure they mention your company by name and include a link to your Company Page.

This will increase the visibility of your brand in their networks. As a result, your brand awareness will increase, and your LinkedIn marketing activities will be more successful.

7. Personalise Your InMails.

Take it a step further with customised InMail in the same vein as employee involvement in your LinkedIn marketing. Although this function is only available to individual Premium accounts and not through a LinkedIn Company Page, it would be a great way to tap into the knowledge of others in your company.

Whether sales reps or recruiters are reaching out to prospects or making connections with prominent people, sending an InMail right to their mailbox may frequently get the job done. In addition, the recipient is more likely to notice and respond to it since it’s more personal. 

In fact, compared to typical emails, LinkedIn InMail gets three times the number of responses. Premium subscribers have access to additional features, such as built-in analytics, in addition to InMail.

This can help you understand how different messages are doing and how to improve your results.

Final Thoughts 

LinkedIn can be a vital engagement hub for businesses and entrepreneurs with the appropriate LinkedIn social media marketing strategy. The advice we’ve given you so far will provide you with some ideas on boosting your LinkedIn marketing efforts.

But don’t forget that finding the proper people is highly crucial. None of these suggestions will have the desired effect unless you can reach the correct audience. 

That said, if you need help with your LinkedIn marketing campaign, contact LiftedWP, and we’ll help you get your brand to the right audience. 

LinkedIn Social Media Marketing FAQs

LinkedIn is a social networking site that can increase company exposure and customer interactions. Producing captivating content and engaging in industry conversations on LinkedIn can help businesses appeal to potential customers and partners.

There are several ways to start your LinkedIn social marketing. First, make your profile more appealing. Publish helpful stuff, and make your staff a part of the process. Furthermore, send customised InMail to your contacts and run ads using the Matched Audiences option. To make a more significant impact, use rich media. Finally, use analytics data to fuel your efforts.

LinkedIn is a unique social network for discovering and connecting with leads and clients. It is commonly considered a network for job hunting and recruitment, but it is also an excellent social network for finding and connecting with leads and clients. Because gaining more clients is generally a startup agency’s difficulty, LinkedIn could be the key to sealing new client contracts.

Yes. In reality, Digital Vidya has accumulated some jaw-dropping revelations in recent years. For example, studies show that 93% of B2B marketers believe LinkedIn is the best platform to win leads.

LinkedIn has shown to be a highly reliable and robust platform for small businesses with high-quality material ready to share, even though it isn’t the most popular social media network.

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