Personal injury lawyer SEO is a simple technique to bring new clients to your law firm regularly. We’ll show you how to use Search Engine Optimisation (SEO) to get as many leads as possible. However, even in local searches, it can be challenging to stand out among the many law offices on Google.
With billions of searches per year on Google and Yelp, it’s where most people begin their internet adventure.
On the other hand, people rarely look past the first page of the top ten results while searching online. As a result, top rankings, particularly for essential phrases, are fiercely competitive.
And if you’re not in the top ten on Google, your competitors are already taking advantage of the situation. Let’s change that!
What Is Personal Injury Lawyer SEO?
Personal injury lawyer SEO is a digital marketing technique for increasing and improving organic search traffic to your law firm’s website.
Your legal firm’s website will be prepared to ascend to the top of the search results with a combination of SEO content, technical SEO, and off-site optimisation. This translates to more high-quality leads and cases!
How Can Personal Injury Lawyer SEO Aid Your Law Firm’s Growth?
Organic search plays a significant role in the success of your website. How will people locate your firm if you don’t have it? Search engine optimisation (SEO) is how we raise your search engine ranks for keywords and phrases related to your legal services.
This is accomplished through extensive research, content creation, Lawyer Reputation Management, and off-page SEO. This puts your website in front of those looking for your services. Besides that, it gives out trust signals to visitors and search engines.
People are more inclined to study more, arrange a consultation, or become clients if they believe your website is trustworthy.
1. Check To See If Your Website Is Mobile-Friendly
Mobile-friendliness is critical when it comes to law firm SEO. Is your website compatible with mobile devices? Is it compatible with smartphones and tablets? Over 62% of Internet users currently use a mobile device to access the Internet.
To put it another way, if your website isn’t mobile-friendly, you’re losing out on up to 62% of potential new customers! That’s a substantial sum of money to be squandering. But, again, you can use Google’s free mobile-friendly checking tool to check for free.
Following the audit, you must resolve the issues.
- Compression should be enabled.
- Reduce the number of redirects.
- Make use of browser caching.
- Improve the response time of the server.
- Make use of a content delivery network.
- Images should be compressed and optimised.
- Make use of CDNs and delete any scripts or files that are no longer in use.
- Choose the most appropriate hosting plan for your needs.
2. Examine Your Competitors.
If you’re considering search engine optimisation for your law practice, the first thing you should do is research your local market’s competition. In the personal injury industry, SEO is quite competitive. Furthermore, the competitiveness in one city, state, or region will differ from another.
Analyse all target keywords for the places you service in depth. One keyword comparison, such as the one shown here, is insufficient to assess the competition accurately. These keywords may appear to you and me to be nearly identical.
But if Google regarded them the same and ranked the same websites for these two highly similar inquiries, these terms would not have differing challenging scores.
Find the KD score ranges for the groupings of keywords you want to rank for, highlight the average and highest scores, and make them your search engine ranking targets.
3. Set Up A Client-Reviewing System
Your capacity to constantly solicit and earn reviews on your web profiles, particularly your Google My Business listings, is an essential aspect of your firm’s SEO strategy.
Many lawyers struggle with this. However, many aspects of your file workflow may be systematised and automated. For example, if you utilise a cloud practice management system, it may have a feature that automates the review gathering process.
Alternatively, we create a separate page on our clients’ websites with links to their main review profiles for all clients (i.e. Google, Facebook, Avvo, Yelp, etc.).
A lawyer, paralegal, case manager, or assistant will send their client an email with a link to this page at some point during the case workflow, where the client can choose the most convenient way to leave a review.
4. Implement Local SEO.
Legal advice and representation must be done in person, despite many businesses offering their services online. That’s why so many people utilise search engines to find personal injury lawyers in their town or city – the closer the attorneys are to the client, the better.
You have various choices at your disposal to maximise your attractiveness to this client base.
Your contact page, homepage, about page, and other pages include your firm’s name, address, and phone number. You can also register for Google My Business so that Google knows when to recommend your business in search results. In addition, customers will locate directions to your law company for in-person consultations if you add your business to Google Maps.
Because personal injury attorneys provide a local service, local SEO is critical.
5. Produce Quality Content
Proving that you know your stuff is one of the most acceptable ways to set yourself apart from other attorneys. The Internet is an excellent tool for promoting your knowledge. It’s a terrific chance for you to publish blog posts, articles, and other sites that respond to frequently asked questions. Your clients will be able to learn more about your firm and will be able to trust you because you are so informed.
6. Create Authoritative Backlinks
If you’ve been studying SEO for a while, you’ve probably realised that link building is an essential component of any law firm’s ability to rank in a competitive market.
Many organisations still employ black-hat link-building strategies, which we do not. This makes our job more difficult in the short term but easier in the long run — not to mention better for our lawyers.
The single most time-consuming and challenging operation in search engine optimisation is acquiring and earning the quality and quantity of backlinks that will rank you on page one for highly competitive keywords.
Aside from generating links in directories, which any firm can do with law firm SEO, authoritative links from editorial sources and local websites (in your area) are what will earn you page one results.
Taking the time to execute our top Personal Injury lawyer SEO suggestions will boost your SEO dramatically, resulting in more traffic to your website and more client contacts. Use these pointers to set yourself apart from the competitors.
Lawyers will do anything they can to gain an advantage. When competing for new customers, personal injury lawyer SEO is one of the most effective ways to gain an advantage. To generate leads and new business, personal lawyers use law firm SEO.
A good SEO strategy begins with getting to know your target demographic and ends with a well-designed website.
Make sure you have a solid website that converts visitors into leads. This can be accomplished through technical SEO optimisation, excellent UX design, authoritative and relevant content, and action-oriented CTAs.
You can create content that attracts visitors and improves your SEO with a solid website. If you don’t have the free time to do the SEO yourself, SEO professionals can help. Contact us right now if you want to know more about law firm SEO and how we can help you boost your search engine rankings.