As a real estate agent, do you often wonder how to boost your conversion rate? One of the major concerns facing Realtors is that they don’t understand what goes into real estate lead conversion rates.
As a busy real estate agent, it can seem impossible to sit down and decipher the numbers behind your marketing efforts. However, learning to measure conversion rate is critical for your business and clients. Increased traffic isn’t enough to boost sales and expand your real estate firm. Improving the quality of that traffic and transforming it into high-quality, qualified leads is what drives any real estate company’s growth, whether it’s operating in residential or commercial real estate or constructing new properties.
We’ve compiled a list of the top seven real estate agent tips to help you convert those leads into delighted consumers.
What Are Conversion Rates?
Conversion Rates are the percentage of potential customers that take the desired action. These could be anything from:
- The percentage of website visitors who fill out a form, call your company or email you directly
- The percentage of inquirers who turn into appointments
- The rate of appointments you close
Tips To Boost Real Estate Lead Conversion
We’ve talked about conversion rate and its importance to your real estate agency. However, all these will go down the drain if you don’t know the strategies and tactics to put in place if you want to convert more leads. In the real estate industry, conversion can be tricky.
Finding real estate leads is difficult already. You also need to know how to turn those leads into clients. Consistent conversions in real estate can be challenging to achieve, especially for new real estate agents. Not sure how to start? We’ve got you covered. Use the tips below to boost your real estate lead conversion rates.
Ready to convert more leads? Let’s get started!
1. Optimise Your Website
Real estate lead conversion starts from your website. Optimising your website is the first step in building your real estate sales funnel. This entails a simple design that directs potential customers to a contact form. Avoid distracting clutter in your sidebar and on the page by using a lot of white space. Make sure the copy on your landing pages is concise, clear, and compelling.
2. Create A Lead Magnet
It’s crucial to have bait when it comes to real estate lead conversion. As the name implies, this is something that draws leads. A lead magnet is a marketing term for a free item or service offered for contact information. This can be anything from trial subscriptions, e-newsletters, and free consultations.
The more leads you attract, the better the lead magnet is. Better lead magnets, on the other hand, make conversions considerably easier. Whatever it is, make it worthwhile and something people will trade their contact information for. Here are some examples of lead magnets for your real estate lead conversion:
- Guide for Remodeling
- Guide to Buying a Second Home
- Home Seller’s Guide
- Home Buyer’s Guide
- Relocation Tips
Providing value in exchange for contact information in real estate is a solid way to increase conversions. The most excellent method to increase real estate conversions is to give your leads a reason to contact you.
3. Create Quality Content
Creating quality content is a great way to boost your real estate lead conversion rate. Local market data, advice on getting the most out of their property, and renovation tips are excellent examples of this type of content.
Offer something to those who are looking around. Some visitors only browse the internet to see what’s there. They are considering purchasing their first house and understand that it is a significant investment, so they want to ensure that they make the right decision and work with the best Realtor. They are usually in research mode if they are surfing websites and reading a lot of blog entries. By answering their questions, you’re able to draw them in, and in the long run, if you constantly educate them, you’re able to win them over as loyal customers.
4. Keep Your Forms Short
Using your website to collect information about potential clients can benefit both follow-up and targeting purposes. The more information you can obtain, whether it’s on a contact form when they sign up for your mailing list or at any other moment, the better. The drawback is that the more information you require from visitors, the less likely they will do the desired action.
Whenever visitors fill out a form on your website, keep it as brief as feasible. If you want someone to join your email list, for example, merely require them to submit their email address. If they’re getting a free home evaluation, all you need is their name, phone number, email address, and property address to complete the process.
Keep forms on your website as short as possible whenever you ask users to fill them out. For example, if you want people to join your email list, merely require them to input their email addresses. Then, if they’re obtaining a free home evaluation, all they need is their name, phone number, email address, and property address to finish the process.
5. Add Social Proof
Your real estate lead conversion strategy isn’t complete without social proof. Assuming your firm isn’t a large corporation with trust ‘built-in,’ you’ll want to do everything you can to convince potential clients that doing business with you is risk-free. So how do you demonstrate this? By soliciting consumer feedback and then displaying it on your website and social media!
According to a report, 9 in ten customers said they will check online reviews before buying a product. Therefore, make sure to include reviews from other sellers and buyers on your website. This will provide social proof that working with you is a good decision, which will help you generate additional leads. Case studies, data or numbers, social media postings and comments, reviews, and testimonials are examples of social proof in today’s marketing.
6. Have A Strong Call To Action
Another way to increase real estate lead conversion is to have a strong CTA. Telling your visitors what you want them to do – and showing them how to accomplish it – has been proven time and time again to be one of the most effective strategies to get conversions.
Most websites feature a call to action (CTA) that directs visitors. “Why not sign up for our listing alerts list now?” is better than nothing, but it’s hardly a compelling call to action. It’s a good idea to replace weak calls to action with something more powerful and appealing.
Make careful to try out a few different alternatives to see which ones produce the most remarkable results. Make these calls to action stand out on your page in colour and placement. You want these to stand out and be seen as they scroll down your page.
7. Have A Live Chat Feature
Today’s homebuyers begin their search for a home on the internet. One of the most challenging aspects of communicating with clients via a website is that they frequently cannot access assistance when they have a query. In a real business, customers will approach an employee for answers before purchasing. You achieve this by including a live chat function on your website. You can set up automatic responses in the live chat function, pay a service to staff the live chat, or have any queries directed to you directly.
There’s no better way to boost your conversion rate for real estate than a live chat messenger app when digital homebuyers discover your website to browse your listings. Savvy real estate brokers and brokerages are increasingly using live chat to convert prospective homebuyers into committed subscribers. Is it possible that you’re one of them?
There are a lot of live chat options out there. Giving potential customers the chance to contact you for help, regardless of your choice, is a terrific method to increase conversions by improving interaction and being more transparent and responsive.
8. Optimise For Mobile Devices
In the UK alone, there are about 53.58 million smartphone users. Almost everyone uses their smartphone to browse the web, shop online, and perform various other online activities. As a result, Google is even prioritising the crawling of mobile versions of sites. So make it a priority that your real estate company’s website is optimised, fast, and mobile-friendly.
Taking these actions on your website will significantly increase your real estate lead conversion rate and your bottom line. Assuming you have something worthwhile to offer both buyers and sellers on your website, minor tweaks like these can help you take your real estate business to the next level, so give them a shot right away.
9. Respond Quickly
To improve your real estate lead conversion, you must have a quick reaction time. Waiting 10 minutes to respond to an internet lead can reduce your conversion rate. If you want to avoid this, be sure to respond to all leads within five minutes of registration.
This “speed to lead” will boost your chances of engaging leads when they are most receptive, which will lead to more productive conversation. In addition, you can employ a business that specialises in handling online lead responses if you need assistance managing response times.
Making The Best Out Of Your Real Estate Lead Conversion
We have explored ideas on how to increase your real estate lead conversion rate and grow your business. We encourage you to implement them to get your website lead conversion to the next level. Small changes can significantly influence your conversion, especially if you have a lot of traffic.
Ready to improve your real estate lead conversion rate? Get in touch with us for a free consultation. We’ll guide you on how to improve your website conversion rate and ROI.