Being on the first page of Google can make or break a business. Therefore, it’s absolutely crucial to get your SEO strategy 100% right to give yourself the best chances for the first (very lucrative) spots.
The purpose of an SEO for personal injury lawyer is to increase high-quality organic traffic to your website. Organic implies free searches, not paid marketing, and traffic denotes the number of visitors. The lifeblood of a personal injury lawyer is lead generation, which is why SEO for personal injury law firms is so crucial.
More visitors to your website translates to more customers.
In a nutshell, SEO for personal injury lawyer will increase the number of visitors to your website. This equates to more phone calls and improved conversion rates for your business. For example, 74% of people who visit a law firm’s website are willing to take action. More of these visitors will visit your page due to SEO, which will improve your company’s bottom line.
It’s something your competitors are doing.
Even if you aren’t investing in SEO, your neighbour down the street almost certainly is. There are ten organic search results on Google’s first page by default. So the number of clicks for the company in the first position is higher than the company in the second place.
Most searchers never go past the first page. This means that if you’re not in the top ten, you’ll only have a lower chance of being noticed by potential clients.
But you don’t need to worry.
Our new SEO for personal injury lawyer Forensics Report includes recommendations for the most successful keywords for UK-based lawyers to increase organic traffic from search engines.
To make things easier, we divided them into four categories, each of which corresponds to a different client intent:
After you’re done reading this, don’t forget to check our other article entitled “Personal Injury Lawyer SEO: 6 Tips To Grow Your Firm.”
Informational Intent Keywords
The vast majority of search queries are seeking information. The user (the person searching) has a question and needs an answer. “How to,” “what is,” “where is,” “why do,” and other interrogatives will be among the questions.
While keywords with informational intent are not likely to lead to a sale immediately, they represent an opportunity to engage with potential customers and should by no means be neglected.
You can use informational intent keywords in 3 main ways:
1. Since these are mostly questions, the first strategy is to add them in an FAQ section within your home page and service pages. This is a great strategy to make sure your home/service pages secure a spot in the “rich snippet” on Google’s search results.
2. Another way to grow your traffic from informational intent keywords is simply to write blog posts answering the questions.
3. Probably the best way to skyrocket your traffic with informational intent keywords is to publish a Youtube video answering the question. This way, you will not only be found on Youtube but also on Google Search.
Transactional Intent Keywords
Ok, these are your money makers: the user clearly wants to carry out a certain action (conversion). This is not limited to purchases. An email registration, a lead generating form submission, a shop visit, or a phone call are all possibilities. “price ___”,“buy ___” and“___ near me” are the most popular from this group.
These keywords are the money makers, here is how to make the most of them:
1. Create conversion optimised landing pages that allow users to make the transaction/conversion directly on the landing page. That means signup forms, lead submission forms, or add-to-cart buttons.
2. Run paid search ads targeting transactional intent keywords and redirecting the users to your CRO-focus landing pages.
3. Use a higher portion of your PPC budget in addition to optimising your content for organic traffic on these keywords.
Commercial Intent Keywords
These searchers are still on the fence and are looking to investigate and compare products, services, or brands. These commonly have an intent to complete an action or purchase sometime in the future.
“best ___”,“___ vs ___” and“___ review” are the most popular from this group.
Commercial intent is also a wonderful area to give free or discounted versions of items and get oneself in front of their eyes, similar to transactional intent. These are referred to as “freebie keywords.”
Some popular examples include “free ___”,“coupon ___” and“___ download”.
Your goal is to convince undecided users you’re better than the competition:
1. Persuade potential customers about the benefits and/or superiority of your product/service by creating comparison articles, top5 listing articles, and detailed feature descriptions on your site.
2. If you have discounts or freebies (like an ebook), make them clearly visible on these pages. This can be the extra push to make the user choose you over your competition.
3. Because this search intent usually means the user wants to buy in the future, you should make every attempt to capture their email addresses on these pages. That will allow you to keep nurturing the relationship and to stay on their radar by providing value via email marketing.
4. Allocate a small portion of your PPC budget on these keywords and test if they are worth it. If the results are not positive, then allocate 100% of your PPC budget to transactional keywords.
The content of your website is crucial for SEO. It should include terms relevant to the demographics you intend to reach. Keywords assist search engines in matching relevant results to the queries of their users.
To uncover and target popular keywords and phrases in your content, utilise Google Keyword Tool, Google Trends, and Google Insights for Search.
You should regularly upload relevant and valuable material to your website that will help visitors comprehend the value of your services, in addition to optimising for search engines.
Visitors to your website come to you with inquiries and problems. Ascertain that you are providing them with answers and solutions.
Final Thoughts On SEO For Personal Injury Lawyer
Perhaps you’re aware that SEO has the potential to improve your law firm, but you’re not sure where to start. You can use these SEO forensics to create compelling content that answers their pain points.
During this SEO Forensics, we researched, analysed and categorised the best SEO keywords a UK-based personal injury lawyer can aim for in their content and marketing strategies to rank higher in the organic search results.
Hopefully, this was informative and you’re now better armed to take the right steps to grow your website’s traffic organically.
If you need help, we’re only a phone call away. We can help you boost your online presence and reach your target audience. Book a call today.