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Best SEO Services In London: Top 15 Questions To Ask Before Hiring An SEO Agency

best SEO services in London

What if you don’t have the time to improve the search engine rating of your website? Hiring experienced, dependable, and best SEO services in London might be a good idea.


Your potential clients may be unaware that you exist if your website doesn’t appear on the first page of Google search results. Improved search engine exposure can help you improve website visitors, leading to increased brand awareness, sales, and profitability.

Hiring someone to build and execute an SEO strategy doesn’t have to be complicated. You don’t have to be an expert to ask the right questions and get the right answers. But there are key questions to ask about SEO before hiring the right London SEO services.

Consider the following questions and what to look for in the responses. That will help you find the right and best SEO services in London that follow best practices and deliver your desired results.

Top 15 Questions To Ask The Best SEO Services In London

Best SEO services in London

1. What Is Your SEO Strategy To Get Results 

There are three primary aspects to SEO, and the best London SEO services evaluate all three as part of a holistic SEO strategy.

Technical SEO considers coding, site structure, site speed, and other factors influencing search traffic. An SEO expert will do a technical SEO audit to guarantee that search engines can crawl your site and its content, as well as check for 404 errors and evaluate redirection.

User experience (UX) optimizes your content’s digital properties. During an on-page SEO audit, an SEO expert will look at user-facing elements of your site like navigation, content, and keyword optimization.

Off-page SEO entails gaining links, building your brand online, and increasing the popularity of your site and content to improve your SEO ranking. To implement off-page SEO strategies, an SEO firm will look for ways to increase your domain and page authority by obtaining incoming links from other high-quality websites. 

Many London SEO services use one of two strategies:

  • They will provide one aspect of SEO (such as link-building).
  • They will conduct all of the research and develop all strategies, but they will not effectively implement any of them.

Modern SEO requires a comprehensive plan and skilled execution. Make sure the SEO company you’re thinking about can handle all three (UX, off-page, and technical) and has a strategy in place to balance them. That’s why it’s one of the key questions to ask about SEO.

2. What Criteria Do You Use To Define “Success”? 

This is a little bit tricky. While SEO firms may meet with broad objectives in mind, their success metrics should be based on your definition of success. 

No SEO business can guarantee first-page rankings, and those who can are most certainly employing black-hat SEO tactics. These approaches may temporarily increase traffic, but they will eventually result in a penalty and dramatically lower traffic and ranks.

Legitimate SEO professionals would customize their techniques to match your goals. For example, if you want more visitors, they might focus on keyword optimization or content marketing strategy

They may suggest improving your local business profiles on directory and review sites if you seek additional local visitors. The success metrics of an SEO firm should be directly related to your company’s objectives, so look for firms that ask you to answer this question.

3. Do Your Writers Have Any Experience In Our Industry? 

When it comes to SEO, content is crucial, and you want your content to be the best it can be. Authors don’t need prior experience in your field, although it might be beneficial.

If they don’t have any prior experience, suggest that they research and then return to discuss their findings.

4. Have You Worked With Or Do You Work With Any Of Our Competitors? 

London SEO services

Working with your competition isn’t always a negative thing, but it isn’t always when it comes to SEO firms.

  • Which of your competitors have they worked with (if any)?
  • What kind of outcomes did they achieve?

This is a decent indication of what they might be able to accomplish for you.

Also, inquire about the industry lessons they gained from working with your competition.

5. How Do You Go About Conducting Research?

The foundation of SEO is research. Any SEO firm worth hiring prioritizes research. Inquire about how the company conducts research and the types of data they collect throughout your interview. 

It will be impossible to create a complete customer persona without first making an effort to research relevant keywords and competitors within your niche or sector.

Whether an SEO company spends more time talking about their services or your needs is something to keep an eye on from the start. If a company isn’t focused on your needs, they may be providing generic marketing services.

Because each business owner has their own goals and messaging, each local SEO strategy is different. Your marketing plan should be centred on your business, its objectives, and the types of customers you’re looking to attract.

6. Can You Back Your Claims With Evidence? 

SEO agency

The outcomes are self-evident. It’s simple to purchase a domain and declare yourself the best on the Internet. However, just because you claim to be London’s #1 SEO Agency doesn’t imply you have the statistics to back up your claim.

Inquire about how they track their progress. Is there a case study available? Agencies with long-term favourable customer results will be able to demonstrate their efforts. You can’t trust an SEO firm that won’t share its results!

7. What Is A Reasonable Timeline For Seeing Results? 

Any digital marketing firm that claims to be able to notice an immediate boost in your SEO rankings is lying. Even if they can adopt a strategy right away, there’s no guarantee that Google will read your sitemap and register adjustments as soon as the agency does.

Furthermore, because rankings change over time, it will take several months to demonstrate that the modifications have an excellent long-term influence. As a result, the only method to figure out whether improvements are practical is to do A/B tests or make minor adjustments one at a time while tracking rankings for several weeks.

It’s a significant decision to hire a local SEO business to assist you to reach your marketing goals. Take your time and ask the crucial questions to ensure you’re working with a respectable firm, such as SMA Marketing, with whom you can build a long-term partnership.

8. What’s The Purpose Of SEO In Our Entire Marketing Strategy? 

Key questions to ask about SEO

Avoid companies that want to do their jobs themselves. And that’s because the most successful SEO campaigns are part of a bigger marketing strategy. For example, SEO and content marketing go hand in hand, and public relations and social media marketing can be leveraged to develop links effectively.

Your SEO partner should be eager to work with your other marketing teams and other teams as needed, such as site development and sales. They should also have a basic strategy in place for connecting their efforts with your existing marketing activities.

Keep this in mind because it’s one of the key questions to ask about SEO.

9. What’s The Strategy For Conducting Keyword Research? 

Keyword research means entering a term into a keyword research tool, compiling a list of relevant keywords, and writing content with keywords inserted throughout. 

Modern keyword research, on the other hand, requires far more effort. It’s an exercise in deciphering user intent. When a user searches for a keyword phrase, it tries to figure out what kind of information they’re looking for and then brings up content that’s personalized to their needs. 

When hiring SEO firms, make sure they mention user intent and discuss the tools and processes they employ to assess keyword intent. If the entire discussion revolves around the number of searches for a topic and keyword density, they’re likely using old-fashioned methods.

10. What SEO Tools Do You Employ? 

Knowing precisely what tools an SEO business employs isn’t necessary, but explaining why they utilize those tools is essential. Legitimate SEO professionals will have various tools at their disposal for doing audits and completing tasks. 

And they’ll have to test the SEO tools to see which is the best. Consider the following inquiries:

  • What keyword research tools do you use, and why do you use them?
  • What tools do you use to keep track of your rankings, and why?
  • What type of crawler do you employ, and why do you use it?
  • What tools do you use to track backlinks, and why?
  • What method do you use to do competitive research, and why do you use it?

Your SEO agency should be able to explain why their preferred tools are used and the impact those tools may have when used correctly. Merely making a lost list of “great tools” doesn’t mean they can use it well. 

Other Important Questions To Ask The Best SEO Services In London

SEO services London

11. What Are Your Rates And Terms Of Payment? 

Of course, you’ll want to know how much you’ll be charged and whether the consultant is paid hourly, by retainer, or per project. In the SEO consulting market, project-based payments are the most popular, and they can vary greatly depending on the size and complexity of the project.

Other crucial payment-related concerns include: How often do invoice payments have to be made? Is there a penalty for late payments? Again, knowing the SEO pricing London SEO services offer can help you make the right decision. 

12. What Is The Expected Number Of New Links Per Month? 

There’s no definite answer to this question. However, the agency should substantiate a figure to back up that assessment. Over time, you should anticipate observing a rise in the number of new links.

13. What Can You Tell Me About Google Penguin And High-Quality Backlinks?

Hiring SEO agency

In April of 2012, Google Penguin was released. Its goal was to detect spammy websites that appeared in search results. In addition, Penguin paid particular attention to websites that engaged in link purchasing or network operations.

With a thorough grasp of Google Penguin, your agency will be able to demonstrate that it is using white hat SEO to increase your online authority.

As a result, you will not face any penalties due to unethical or black hat SEO.

14. How Frequently Will You Send Reports? 

Communication and reporting are sometimes conflated, yet they are two distinct concepts.

Communication refers to how often your SEO company will contact you to explain their job and keep you updated.

Reporting is the process of making public their progress toward clearly defined objectives. For example, report on keywords and position on search engine results in pages once a month.

Once a month, on average, you should anticipate reports. However, due to the amount of labour involved in setting up and optimizing a website, you may want reports every two weeks for the first 1-2 months.

15. What Happens When We Complete The Contract? 

After your contract expires or if you terminate it early, you should retain ownership of all of the optimized web content the SEO agency created. 

As a result, make sure your contract specifies that consultants will not change or remove any information they added, modified, or optimized on your behalf when you part ways. 

Find out about any fees the London SEO services impose for early contract termination. And, if applicable, mention them in the contract.

Final Thoughts 

The questions should be thorough in obtaining all of the information you require. Working your way through these questions should give you confidence in choosing the best SEO services in London.

Remember that effects will take at least six months to show, so give your selected SEO company plenty of time.

With that said, if you’re searching for the best SEO services in London to take care of your SEO needs, contact us today. We’ll help you boost your site’s ranking to attract more customers. 

Schedule a free consultation today! 

The Best SEO Services In London FAQs

Here’s how much SEO in the UK costs on average: SEO is inexpensive, costing roughly £50 per month. SEO at the mid-level costs between £2,000 and £4,000 for each job. SEO for high-end clients costs around £7,000 for each project.

Expect a monthly SEO budget of £362.83 for small businesses. You can even pay as small as £15.32 on sites like Fiver and as high as £10,000. To know more about the cost, check our guide on SEO pricing in the UK.  That said, if you’re searching for a cost-effective SEO budget, schedule a free consultation with us today! 

Yes, if you want long-term success, you should engage an agency. But unfortunately, most SEO is about generating long-term success and value unless there’s something simply fixable on your site.

So, in 2022 and beyond, is SEO still a wise investment? Yes, in a nutshell. SEO is crucial, especially now. It’s still one of the most long-lasting digital marketing strategies available.

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