Every car dealer knows how important yet challenging it is to create a blog. If you have a website, you should definitely have a blog. A blog is an important digital channel that not only attracts potential customers but helps to improve your rankings on websites. If you’re still not leveraging on blogs, you’re missing out a lot.
Did you know Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads? According to studies, 9 in 10 organizations market with content.
One of the major methods to increase your traffic via search engine optimization (SEO) for business is content marketing, namely blogging. SEO and blogging work together to boost a website’s search engine rankings. A blog can bring in 5x more traffic to your website.
higher search engine rankings = more traffic to your site.
Why you need a Car Dealer Blog
Blogging is fun and rewarding. However, it can be challenging if you don’t know what to blog about. Constantly educating and updating your readers can seem too much to handle if you don’t have a stream of topics to write on. Thankfully, we have done the heavy lifting for you.
Not only does having a blog showcase you as a thought leader, it also allows you to educate your readers, attract new customers and generate leads. Build a solid online presence by discussing industry trends and providing tips to your audience on your car dealer website. That is most likely why businesses who blog receive 55% more website views than those that do not invest in content creation.
According to Hubspot, marketers who blog are 13x more likely to get a positive ROI over time compared to their competitors. Having a blog allows you to:
- Build authority and brand reputation
- Increase your brand awarness
- Improve Search Engine Optimization (SEO)
- Increase website traffic
There’s a lot you can blog about to attract, educate, convert and delight your readers. A good rule of thumb is to always provide value to your readers.
Topic 2: Test Drive
Topic 3: Breakdown Cover
Topic 4: Car Buyers
Topic 5: Online Car Buying
Topic 6: Car Sold
Topic 7: Aa Cars
Topic 8: Car Reviews
Topic 9: Part Exchange
Topic 10: Fuel Type
Topic 11: Cars Advertised
Topic 12: Best Used Car Websites UK
Topic 13: Good Deal
Topic 14: User Friendly
Topic 15: Monthly Payments
Wrapping it up
Starting a website blog requires planning, consistency and time. There’s a lot you can blog about. Always aim to keep your content exciting, fresh, valuable, educational and informative. Your potential clients ask Google questions every day. If you can blog about these topics, then you’re one step away from building trust with them.
If you don’t have a blog yet but want to start one, here are some ideas for you. Whether you want to blog on cars for sale, online car buying or used cars, these 600+ blog post ideas will help you get started and grow your organic traffic!
Get a free SEO audit report to see how well your car dealer website is performing. Book a call here to get started.