How do you show your clients that you’re a skilled and capable lawyer while promoting your services to an extremely diverse pool of prospective clients? For lawyers who want to compete in today’s legal market, having a blog is a must-have. Getting clients is the most important yet challenging part of running a law firm.
Most lawyers spend many hours recruiting clients. Blogging is one way to help simplify the process of searching for clients. A blog is an important digital channel that not only attracts potential customers but helps to improve the website rankings of your law firm. If you’re still not leveraging on blogs, you’re missing out a lot.
It’s one of the easiest and cost-effective ways to get new clients. As a lawyer in the UK, blogging allows you to showcase your knowledge. This way potential and existing clients know you’re capable of helping them solve their legal issues.
One of the major methods to increase your traffic via search engine optimization (SEO) for business is content marketing, namely blogging. SEO and blogging work together to boost a website’s search engine rankings. A blog can bring in 5x more traffic to your website.
higher search engine rankings = more traffic to your site.
Why you should start blogging
Blogging is fun and rewarding yet it can be challenging. Constantly educating your readers can seem like a hassle especially if you don’t have a stream of topics/ don’t know what your audience is searching for.
Build a solid online presence by discussing industry trends and providing tips to your audience. That is most likely why businesses who blog receive 55% more website views than those that do not invest in content creation.
According to Hubspot, marketers who blog are 13x more likely to get a positive ROI over time compared to their competitors. Having a law firm blog allows you to:
- Educate others
- Address topics of interest to your potential clients
- Demonstrate who you are as an attorney
- Build trust and authority
- Build relationships
- Increases your brand awarness
- Improves Search Engine Optimization (SEO)
- Increases website traffic
Your potential clients ask Google questions every day. If you can blog about those questions they are asking, you’ll get their attention and build trust with them. It’s easy to blog when you pay attention to their pain points. Bottom line is that you blog about the potential and existing clients might find interesting and helpful – tips, legal issues, how and when to choose a solicitor or getting a pro-bono lawyer.
Topic 2: Legal Aid
Topic 3: Family Law
Topic 4: Law Firm
Topic 5: Legal Advice UK Free
Topic 6: Family Lawyer Near Me
Topic 7: Personal Information
Topic 8: Legal Services
Topic 9: Personal Injury
Topic 10: Property Lawyers Near Me
Topic 11: Legal Issue
Topic 12: Legal Matter
Putting it all together
If you are a lawyer interested in starting to blog, or in taking your blogging to the next level, you can start from here.
What’s more interesting is that these are 500+ questions your audience is already searching on Google every day to help you get started and grow your organic traffic!
Need help getting started? We can help. Learn more about our SEO audit and how it can help improve your website. Book a call here to get started.