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UK Plumber Marketing Strategy Guide For Growing Your Business in 2022

Plumber marketing guide

The plumber marketing strategy is a crucial step in the success of any plumbing company. The market for plumbers is competitive, with many companies vying for the same customers.

There are many strategies that can be used to help increase visibility in this market. Plumbing companies should consider how they can advertise their products and services to reach potential customers.

A lot of plumbing companies use social media sites like Facebook, Twitter, and Instagram to get the word out about their products or services. These are some of the most popular ways that plumbing companies use to reach new customers. But marketing for plumbers does not end online. However, they need to find other ways of getting their name out there as well such as advertising in newspapers, magazines, or even on TV or radio stations where they can reach more people. 

In this post, you’ll learn the leading strategies that successful plumbing businesses in the UK use to gain more customers and increase revenue. 

Plumber Marketing Strategy 101 – The Basics

Guide to plumber marketing in the UK
Guide to plumber marketing in the UK

Recently, 93 per cent of web users leveraged the internet to locate a local business. 

You may have reaped the advantages of this astounding figure if you are in the plumbing company and aggressively market your services online and create an online presence. If not, now is the time to begin.

However, you need to start with the basics. 

What is Plumber Marketing?

Plumber marketing is the process of using the internet to attract new customers to your business.

Plumber marketing can be done through a variety of different channels, including social media, blog post publishing, and online advertising. There are many different strategies that can be used for plumber marketing, but they all have one thing in common: they are all designed to attract new customers.

However, learning how to grow a plumber business with digital marketing isn’t easy. It requires a lot of research and understanding of the business. Plumbers are also not easy to reach out to. Plus, consumers are also much more difficult to reach online than previously. 

So what’s the solution? A plumber marketing strategy. 

Plumber marketing strategy starts with understanding the demographics of your target audience and then finding out which social media platforms they use the most. It also includes understanding their pain points so that you can offer them solutions to their problems in a way that speaks to them on a personal level.

Hence, developing a strategy to market your plumbing skills should have three key goals:

  • Generating leads
  • Creating awareness
  • Establishing trust

But as you might have guessed, there’s more to it. So before you decide to invest time and money into a full marketing strategy for plumbing services, let’s look at some of the key benefits.

Benefits of a Plumber Marketing Strategy

While marketing may appear to be a time-consuming task, there are numerous advantages to actively putting your company’s name out there. What benefits can effective plumber marketing bring to your company? Here are a few of the advantages:

  • Attracts new clients and boosts their opinion of the company.
  • Keeps both old and new consumers updated about your services.
  • Enhances the internet presence and trustworthiness of your company.
  • It gives you the chance to increase your internet reviews.
  • Gives your brand a voice and authenticity.

6 Steps to Get Started in Plumber Marketing

Digital marketing for plumbers

Conduct Market Research

As with any business effort geared toward content marketing or any type of digital marketing, the first step is to learn more about the existing business environment. Understanding the market, demand, and overall industry climate for home services is essential for plumbers.

Begin by posing the following questions: 

  • What are your direct competitors up to? 
  • What market or demography is your company aiming for?
  • What do you want your ideal consumer to have? 
  • What are the most effective methods for achieving success in the plumbing industry?

Identify And Understand Your Audience

Understanding your audience’s/ideal customer’s perspective is critical to your company’s success. What questions should your company ask itself? Who are you serving, and what are their expectations?

In the long run, creating that buyer persona will not only help your firm retain more clients but will also help you polish your brand voice. Adopting a buyer’s persona will help you create a clearer vision for your plumbing company.

Keep a Consistent Brand

Ensure that your company’s image and voice are consistent across all marketing platforms. The last thing you want is for your company to become lost in the crowd due to a lack of consistency in its branding.

Update all of your social media accounts and engage your audience on a consistent basis. Give all of your social media and marketing activities the same amount of attention. Make the same, consistent adjustments to all of your company’s accounts. Facebook Business Page, Instagram, Yelp, Google My Business, and Nextdoor are just a few examples.

Ensure Excellent Customer Experiences

Free publicity is frequently the best publicity! If your consumers have a positive experience, they will do a lot of the heavy work for your company. Customers who are happy with your service can submit online reviews, which can help your company rank higher in search engines. To summarize, providing exceptional service is one of the finest ways to gain free marketing or market your business.

Have a User-friendly Website

Your website serves as a digital extension of your company’s identity. Customers may want to conduct their homework and look at a plumbing company’s website before hiring them. Customers are less likely to engage with a website that has a terrible website design, a poor user experience, and multiple errors.

Make sure your plumbing company’s website is visually appealing, easy to access, and updated on a regular basis. This will not only boost your SEO (search engine optimization) efforts, but it will also improve traffic and generate leads. Do you need some more ideas for your plumbing website? To get your creative juices going, check out this list of 100 more outstanding plumbing websites.

Create a Testimonial Page

Remember those satisfied consumers we mentioned earlier? Some customers may be willing to submit a personal recommendation for your plumbing services.

Your company can develop its own testimonials page to highlight its greatest work. Create social proof to encourage other customers to trust your services.

In the plumbing profession, testimonials are very relevant and important. Because most clients are entrusting your company with repairing, updating, or restoring something in their home, they are more likely to look for testimonials and complete a full background check on the plumber they employ.

8 Marketing Strategies For Your Plumbing Business

Top plumbing marketing ideas

PPC (Pay-Per-Click)/Google Ads

Google Ads are a form of outbound marketing.

It is built on the idea of narrowing down who sees adverts by employing specific keywords, regions, and demographics. Ads are only shown to persons who are searching on that basis.

Any user who clicks on the ad becomes a prospective lead for your company, resulting in a price that your company must pay to Google (hence, their pay-per-click model).

Google Local Services takes it a step further by targeting clients in your area with your company’s adverts. 

What exactly does this imply?

When customers search for a plumber or electrician in a specific location, Google’s Local Services will recommend your company if its address is nearby. By acquiring badges, your company can be verified and differentiated from its competitors. To build competence in your business and get spotted first, get “Google Guaranteed” or “Google Screened.”

This can immediately appeal to local customers while also boosting SEO efforts.

Search Engine Optimization (SEO) Services

Your plumbing company can use SEO as an extremely efficient inbound marketing approach to acquire new consumers.

Simply explained, SEO is the act of increasing the exposure of your company’s website through relevant searches. Trusting an effective SEO agency can allow your company to appear on the top few pages of search results (such as Google or Bing). This is accomplished by creating high-quality material about relevant services and/or goods (blogs, videos, case studies, and more!). The information is then tweaked to match what users are looking for. Your plumbing company will appear on the first pages of search engines if everything is done correctly.

Facebook Ads

Facebook is a major social network and a wonderful platform to promote and advertise on, with over 2.6 billion monthly active members. Facebook’s paid ad campaigns allow your company to increase the reach of its organic postings by targeting them to a certain demographic that was chosen before the campaign’s launch.

Despite the fact that it is costly, Facebook is said to have a high conversion rate and a good return on investment (ahead of Google Paid Search and Instagram).

Although print viewing has decreased, placing an ad in local newspapers or trade magazines can still generate a few strong leads.

This is especially true among the elderly, therefore it’s crucial not to dismiss this strategy entirely. Remember that some homeowners are retired, receive their newspapers delivered, and prefer print media. Consider placing a print advertisement in a retirement home or senior living community’s newspaper.

TV/Radio Ads

Although TV and radio advertisements are a bit of an old-school outbound advertising approach, they can nonetheless effectively link your brand to a niche demographic inside its neighbourhood.

These advertising expenditures, however, remain expensive, and the value your plumbing company receives for each dollar invested is restricted.

Business Cards, Pamphlets, and Fliers

This strategy is easy to use and effective, especially in service industries where word-of-mouth marketing can add fuel to the fire!

For plumbers, business cards are still a valuable weapon. They provide a rapid, yet personalized, way to communicate with existing clients while also attracting new ones. On a business card, only include the most important information. Refrain from stuffing a business card with all of your services and goods.

Pamphlets and fliers can include any additional important information about your company that isn’t readily apparent on a business card. Take a look at the following flyer template:

Review And Reputation Management Services

Managing your web marketing is a difficult task, and your company may require assistance at times. It can be difficult to choose the right strategy and procedure for your plumbing company because there are so many options. Any of these tactics can be implemented immediately to notice a significant increase in your company’s internet reviews.

This is where review management services may help by tracking your online reviews, assisting with professional responses to unfavourable reviews, and publicizing the 5-star reviews your company receives.

Referral Programs

Customers that are willing to refer your plumbing company are a hidden treasure in your marketing plan. Consider rewarding this customer-centric publicity by creating a structured referral program.

Customers that bring in a successful recommendation could receive discounts, gift cards, or items from your company. If you’re successful, you might be able to start a chain reaction of new leads and business!

Tips And Hack For on How to Get Plumbling Contracts With Digital Marketing

Digital marketing for plumbers
Digital marketing for plumbers

Host a Social Media Giveaway or Contest

Contests on social media are a fun way to interact with your audience, establish relationships, and simply promote your business.

In exchange for their email address or sharing the contest post with a friend, give the winner a fun prize (such as a gift certificate, a special discount, or free merchandise). This is a fantastic approach to gather information about potential customers and generate referrals.

Publish Expertise-Focused Videos

For many business owners who wish to create informative or instructive material for their audience, YouTube has become the go-to medium. Videos are very useful for showing your company’s offerings and skills for home service businesses.

Take a look at this YouTube channel dedicated to home services and upgrades. As a result, your company can develop customized playlists that highlight specific expertise in home modifications, DIY repairs, and general contracting.

Informative videos will attract potential consumers and position you as an industry expert, providing your company with a competitive advantage. While a viewer may have come to discover how to fix a faucet on their own, they have now become aware of your company’s name and skills.

Choose Suitable Forums/Channels For Claiming Your Business Profile

Finally, make sure you’ve claimed your business profiles on prominent platforms like Google My Business and Yelp if you haven’t already.

You want to make sure you’re marketing your plumbing company in every way imaginable, and this is a terrific method to accomplish it!

Final Words

To develop your business and boost client satisfaction, you can and should use a combination of online and offline marketing tactics as a plumbing business owner. You have a plethora of tools at your disposal to sell your services and watch your company grow.

If you need help getting the most out of your plumbing website, give us a call. We can assist you with generating new leads and positioning your company as an industry leader.

UK Plumbing Marketing Strategy FAQs

Plumbing is an industry where it’s relatively easy to locate a reasonable number of clients if you target customers correctly. However, it’s not simply about mending a few leaky pipes; promoting a plumbing business involves using several plumbing marketing ideas.

One of the best ways to use digital marketing to generate more service calls for your plumbing business is to add your contact number to your social media profile, Google my Business, and any other platform part of your plumber marketing strategy. 

Depending on the plumber marketing ideas, channels, and overall strategy you decide to implement, you will spend about 13% of annual revenue on marketing. 

Learning how to grow a plumbing business can take time, so using free marketing tools and free plumbing advertising sites can reduce the cost and the learning curve. Top free marketing resources for plumbers include:

  • TikTok
  • Pinterest
  • Google My Business
  • Angie’s List
  • MailChimp
  • Google Analytics
  • Moz

The primary profitability of learning how to market a plumbing business is understanding the strategies and tactics involved in reaching the target market for plumbers. At the end of the day, this skill helps increase traffic to your site, boost lead generation and sales.

There is no one approach that you can call the best plumber marketing idea. However, you determine what works best by understanding the needs of your market, the customers you currently serve, and taking into consideration your location. 

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