SEO can benefit every business, regardless of its size or type of products or services it sells. With the rise of internet use and digitised behaviour, search engines have significant power. That’s why you should focus on SEO in 2022.
After all, search engines are where everyone goes first when they require assistance. So search engine optimisation is highly essential—no doubt about that.
The meanings of the results you see on the search engine result page are not random. Search engine optimisation determines whether the content should be ranked first on the first page of search results.
This guide will show you what you need to focus on in SEO in 2022. So with that said, let’s begin.
Top 5 Essential Things To Focus On In SEO In 2022
1. Focus On Your Site’s Page Speed
Since 2010, page speed has been a ranking signal for desktop computers. But in 2018, it also became a ranking factor for mobile devices. Google released the Page Experience Algorithm in 2021.
And the three Core Web Vitals indicators rapidly formed the cornerstone of a strong page experience. In 2022, Google will continue to place a premium on user experience, rewarding websites that offer both high-quality content and fast-loading web pages that don’t force users to leave.
They’ve previously stated that the Page Experience Algorithm will be available on desktop in February 2022. And we know that the Core Web Vital indicators may change in the future.
Google is currently working on a new responsiveness metric that could eventually replace First Input Delay, which is why it’s critical always to follow best practices. And also, focus on improving your site’s total page load speed to increase conversions and page rank.
2. Prioritise Mobile-First Indexing
In November 2021, mobile phones accounted for 53.98% of all web traffic. But what is mobile-first indexing?
Mobile-first indexing means that Google prioritises your mobile site above your desktop version for ranking pages.
The original goal for Google was to finish mobile-first indexing by March 2021. They hit a snag, though, because so many websites aren’t ready to make the conversion to mobile. As a result, Google has opted to leave the timing for the final stages of mobile-first indexing open.
But even though the rollout date has been postponed several times, the update will indeed happen. So it’s best to start now.
Tips To Ensure Your Site is Mobile-Friendly
Although having a mobile version of your site is not needed at this time, it’s encouraged for your content to appear on search engine results pages (SERPs).
Here are some things you can (and should) do to make sure your site is mobile-friendly:
Ensure that Googlebot can crawl your content. Avoid blocking specific URLs with the disallow directive. Furthermore, make sure your meta tags are consistent across both your site versions and ensure Googlebot can recognise any lazy-loaded content.
Recognise and correct mobile issues. Use the Mobile Usability and Coverage reports in Google Search Console to uncover the problems that may be hurting your site’s mobile performance.
Maintain consistency in your content. The information on your desktop and mobile sites should be the same. Google has cautioned that having less content on a mobile page will result in your site being penalised.
So for your SEO in 2022, don’t forget to prioritise mobile-first indexing. If you need help, contact LiftedWP, and we’ll gladly help you out.
3. Focus On Quality Content and On-Page SEO In 2022
What exactly does “high-quality content” imply? To various people, excellent content suggests different things. But in SEO in 2022, what counts most is how Google defines quality content.
Google gives pages a rating depending on how well they meet users’ needs. Google highly recommends that you continuously develop quality content for people. So they describe “high-quality content” as content that serves that purpose and accomplishes it well.
Furthermore, high-quality pages have the following features, according to Google’s Quality Guidelines:
- Expertise, authority, and trustworthiness to a high degree.
- A sufficient amount of high-quality Main Content, as well as a useful or descriptive title.
- Satisfactory website information and information on who is responsible for the website. If the primary goal of the website is to make financial transactions or shopping easier, it should provide useful customer service information.
- A website with a good reputation is responsible for the page’s main content.
As a result, try as much as possible to do the following for your SEO in 2022:
- Create a goal that corresponds to the user’s intentions.
- Write content following the model of competence, authority, and trustworthiness. Add credentials, testimonials, material sources, and customer reviews.
- At each funnel stage, provide compelling material that piques users’ attention.
Beyond its content restrictions, Google considers several issues, particularly as cookie-free future approaches. For example, marketers will have to rely increasingly on first-party data to understand customers’ journeys. So it’s also a good idea to stay updated on all of Google’s algorithm changes.
For example, the hummingbird update targeted low-quality or thin-content pages with poor user behaviour metrics and no apparent purpose. It’s critical to develop and optimise your content for relevance utilising a natural language processing model generated by SEO tools that can help you categorise popular topics and search queries into keyword groups.
4. Video Content Will Be Crucial In SEO In 2022
In 2021, video optimisation became more significant, and this trend is expected to continue in 2022. As a result, we’re seeing more keywords that create organic video results than ever before, particularly for long-tail keywords.
According to studies, video content can increase the average time spent on site, conversion rate, or overall engagement. Not to add, platforms like TikTok and Instagram Reels have given content creators a platform and demonstrated that consumers connect with video content.
That shows video content should be included in your marketing mix. But, of course, just as with your on-page content, you should take the time to create high-quality video content that fulfils the demands of your target audience and adds value.
5. Local SEO In 2022 Will Be Crucial
The pandemic has altered the way we shop and behave online. People embraced online purchasing as social distancing was implemented, and the e-commerce industry reached a tipping point.
On the other hand, small businesses have undoubtedly suffered as a result of the epidemic and have had to adapt to a quickly shifting marketplace and consumer expectations. As a result, local SEO has become increasingly crucial as companies fight to be found in their local area.
According to research, consumers want to support local businesses more than they did before the epidemic. And that’s why you can’t disregard your local SEO strategy. Whether you’re a large national brand with locations across the country or a small local business, being found online and locally is critical to attracting new customers.
Final Thoughts On SEO In 2022
SEO in 2022 is highly crucial if you want to advance your business. If you don’t have an SEO strategy in place, it can affect you significantly in the long run. And it doesn’t matter if you have a stunning website. Because your website is the focal point of all your digital marketing activities, it’s critical to design it with search engine optimisation in mind.
Before you put out your web pages and overall digital marketing plan, get to know your clients and understand their buyer’s journey. Then, write high-quality content relevant to your consumers’ needs, and optimise it for relevancy and customer connection.
Now, keyword stuffing and unethical link-building tactics are no longer accepted. Instead, it’s all about getting back to the basics of creating high-quality web pages and connecting the dots of your customers’ requirements.
If you need help with SEO in 2022, schedule a free consultation with us. We’ll help you boost your online ranking and reach your target audience.