It’s effortless to create a website on WordPress. That’s the most obvious advantage of using WordPress. However, building and managing a website are two different things. After the site is up and operating, the real work begins. And that’s where WordPress maintenance tasks come in.
Developing and advertising content is one thing. But maintaining your site is a whole different ball game, even though it’s pretty simple to do if you know what you’re doing.
Neglecting fundamental WordPress maintenance tasks might result in several negative consequences:
- The time it takes for a page to load will increase;
- There’ll be security issues
- Bad user experience;
- Your rankings on search engines will reduce.
So, in this article, we’ll show you what WordPress maintenance tasks you should complete. We’ll also show you at what intervals to maintain your WordPress site.
However, remember that if you don’t have the time, you can always outsource WordPress maintenance companies to help you keep your site alive and drive more traffic!
With that said, let’s begin.
6 Best WordPress Maintenance Tasks To Perform Regularly
1. Check For Difficulties With Search Visibility
WordPress is built to meet all of the technical SEO requirements. That’s one of the main reasons businesses prefer WordPress to construct their websites.
Any SEO will tell you that websites can have problems with search visibility at times. This can occur due to mobile device errors, the website’s sitemap, load time delays, and other factors.
You can use Google Search Console to assess your website’s search visibility concerns. This is a free tool that allows you to check for index and crawl difficulties, load speeds, and coverage data, among other things.
You can use Site Kit to integrate Google Search Console with your website.
Site Kit is a free Google WordPress plugin that allows you to connect to Google properties such as PageSpeed Insights, Search Console, AdSense, and Analytics.
You can check your search visibility with Site Kit within your WordPress admin panel. You can also use Site Kit to view your Google Search Console straight from your admin panel.
Yoast SEO can also be used for SEO optimisation. Yoast is the most popular SEO plugin in the WordPress library, allowing you to manage your website’s SEO effortlessly.
2. Audit The Pages On Your Site
The web pages give visitors all of the information they require about a company or organisation. As a result, it’s critical to keep all content on pages, such as products and services, contact information, bios, and other information, up to date.
The costs of creating websites can be factored into the higher costs of website maintenance. Even so, it’s well worth doing, especially if you don’t want to mislead customers with outdated information on your website.
When auditing your site’s pages, don’t forget to factor in the time it takes for each page to load. According to studies, nearly half of consumers will abandon a page that takes more than three seconds to load.
Reduce the number of photos on your website and remove any unneeded heavy media, such as audio files or films, that can cause it to load slowly.
So it’s one of the crucial WordPress maintenance tasks to take seriously. But, of course, if you don’t have the skills or time to do it, you can hire WordPress maintenance companies to assist you. These agencies are highly professional ready to make your site as seamless as possible.
3. Perform A Detailed SEO And Content Audit
Performing an in-depth content and SEO audit is mandatory if you get most of your customers through your website. It’s one of the WordPress maintenance tasks you should do regularly.
This is when Google Analytics and Google Search Console statistics come in handy.
Google Analytics explains where your visitors come from and what they do when visiting your site. This information allows you to identify your website’s content that receives a lot of traffic but low conversion rate.
The Search Performance page in Google Search Console can assist you in locating search keywords for which your website appears in the results. In addition, you can look through to see which keywords your site could quickly improve its ranking by upgrading those articles.
You can designate a specific keyword as your focus key using All in One SEO. In addition, All-in-One SEO will provide you with a True SEO Score and precise optimisation recommendations.
Even if you have a good SEO score, you can further improve your content. Try updating it with images, new information, and links from other pages on your site.
4. Fix 404 Errors
One of the vital WordPress maintenance tasks to perform is fixing 404 errors. A 404 error is displayed whenever a user requests a page that doesn’t exist on your website. These errors are pretty annoying, contributing to a poor user experience.
The 400 faults are simple to correct. You must, however, detect the faults on time. Unfortunately, most individuals are unaware that 404 errors are causing problems for users. These problems can also arise if a word or letter in your website’s URL is misspelt.
You don’t need to worry about this problem, but you should look online for a lasting solution. The free Redirection plugin is a fast solution that allows you to set a redirect location to deliver visitors to the correct location.
5. Troubleshoot WordPress Maintenance Tasks
Most WordPress maintenance tasks are entirely safe and will have no impact on your website’s usual operation. However, some of them, such as using an image optimiser plugin or scanning for broken links, may cause your site to slow down.
You can perform WordPress maintenance tasks on your staging site. Then make them live if you run a staging site. Most WordPress users, on the other hand, don’t use a staging site. In that situation, you should anticipate a brief slowdown on the site and some unexpected errors.
You can set your WordPress site to maintenance mode to fix the problem. Alternatively, you can do these WordPress maintenance tasks during low-traffic hours.
6. Verify All The Links
Link building is a crucial part of SEO that helps your website rank higher in Google and other search engines. In addition, link building will be a vital aspect of marketing over the next five years, according to 92% of marketers.
This means you must regularly examine links for 404 errors and fraudulent redirects. Links on your site pages are the most important, followed by links on your blogs.
Several WordPress plugins automatically scan for broken links. Plugins such as Link Checker and Broken Link Checker are two good examples.
A site that isn’t given the attention it requires quickly becomes chaotic and challenging to use. Likewise, it simply won’t operate as well as it should if it isn’t correctly cared for. That’s why regular WordPress maintenance tasks are essential.
Finally, don’t forget to regularly perform a thorough, extensive review of all your content on your website. It’s crucial to focus on your SEO ranking. You can use Google Analytics tools to understand the data well.
Use it to understand why your conversion is low, regardless of high traffic. Then, use effective SEO strategies to rank your site. For example, you can add new keywords, quality images and proper links to enhance your Google ranking.
You can get professional help from WordPress maintenance companies if you’re starting afresh. That’s where we come in. Schedule a free consultation, and let’s build your site’s traffic.