Redesigning your website is an often-overlooked procedure that can help your business. WordPress website redesign enables you to modify your website’s colours, style, or typography to make it look better, more modern, and in line with current web design trends.
There are numerous convincing reasons to redesign your website. First, you can have a website with out-of-date design principles that provide users with an unpleasant experience.
There could be lingering technical difficulties that need to be addressed and new features introduced, or obsolete functions could be eliminated. You might also want to change it for the holidays or another special event.
Redesigning your website, for whatever reason, can be beneficial. This guide will how you should go about your WordPress website redesign.
What Is A WordPress Website Redesign?
A WordPress website redesign is the process of updating, improving, or redesigning a website to boost traffic, engagement, revenue, and other metrics.
Redesigning your website isn’t always focused on making cosmetic modifications to the frontend. Instead, the technical backend may be updated or fixed to improve the site’s performance in some circumstances.
Designers can change any aspect of a website, such as branding, photography, CTA buttons, copy, colours, page layouts, etc.
A website makeover is not the same as a website refresh. For example, a WordPress website redesign process refers to a comprehensive revamp of a website’s design and functionalities. But a website refresh refers to keeping the majority of the design but making minor adjustments across the board.
Why Do You Need A WordPress Website Redesign?
Web design trends shift throughout time, and businesses change with time. In addition, consumers are becoming more selective. These are just a few ways that external sources suggest a redesign is necessary.
In some circumstances, the website prompts the change. Or, to put it another way, it’s the data that tells us something isn’t quite right and proposes that a WordPress website redesign might help us repair it.
Regardless matter why the website needs to be rebuilt, the project’s purpose is the same: to improve the on-site user experience and, as a result, to make the website a more successful source of leads, income, visitors, readers, and so on for the company.
Why Use WordPress To Redesign Your Website?
1. CMS Platforms Are Simple To Use In WordPress Website Redesign
You may experience some challenges navigating the interface if you are a beginner. But keep in mind that WordPress has a user-friendly interface that allows even non-programmers to create a completely responsive website.
It will be simple to edit, modify, and optimise your website structure, blog, post, design, and more as you study and become familiar with the WordPress dashboard.
You can access the backend of WordPress even if you hire a WordPress website design company to construct an appealing and user-friendly website for your business.
Most WordPress website design businesses train their clients on how to use the backend of WordPress effectively while completing the job.
2. WordPress Helps To Create An Effective And Simple Website Structure
One of the essential parts of acquiring a new customer and becoming branded at the top of the SERP is the structure of your website. WordPress allows you to develop a website structure that is basic and easy to navigate for both people and search engines.
Every WordPress theme or template features a navigation bar on the homepage that allows users to navigate different pages quickly. Before assigning a rank to web pages, search engines constantly analyse the structure and navigation of the website.
As one of the most popular search engines, Google ensures that its customers get the greatest results and experience possible.
Google will never hesitate to promote your website if it makes it easy for customers to find suitable goods with simple navigation. WordPress allows you to effortlessly manage and adjust the structure of your website without having to know any code.
3. WordPress Is The Best Platform For Managing Website Content And Design
Many of us are familiar with WordPress as the best blogging platform, but it has expanded into a full-fledged website platform for all types of enterprises in recent years. Many of the world’s most well-known companies and brands use WordPress for blogging and product sales.
WordPress is the best platform for people who don’t know how to code. Whether adding new content or making minor design adjustments to your website, WordPress makes it simple to do all of your chores without touching the code.
WordPress is an easy-to-use interface that allows you to easily add images, videos, text, and other items to your web page or post. In addition, you may quickly alter the colour, fonts, and design of your website from the WordPress backend.
If you’re making design adjustments, CSS knowledge may be required. However, you can easily manage and add CSS code from the WordPress appearance area.
5. Wide Range Of WordPress Themes
The large number of Themes available on WordPress is one of the key reasons small businesses adopt it. WordPress has thousands of free themes that you can use to create an essential, fully responsive website without spending any money.
Premium themes with significant modification features can also create an appealing website for your company. However, it’s important to remember that not every theme has to match the design you have in mind.
You can always contact a WordPress website design company to construct a mobile-friendly website for your company.
6. WordPress Is Search Engine Optimised.
The SEO friendliness of WordPress distinguishes it from other CMS platforms. WordPress is structured so that search engines may easily understand every page component.
You may optimise your web page’s URL structure, title description, and other aspects using several plugins. But, according to Matt Cutts, a Google engineer, WordPress is built so that it automatically fixes a lot of technical SEO issues. That is why Google favours WordPress-based websites.
What You Need To Know Before You Start Your WordPress Website Redesign
1. Know Why You Are Redesigning Your Website
Something usually starts the conversation about a WordPress website redesign. If you can figure out where it came from, you’ll be able to determine the best course of action.
Maybe you or your customer mentioned the website’s age, current SEO ranking, awful popups, a poorly planned funnel, lead generation issues, etc.
You may start preparing the proper strategy by knowing what prompted the demand for a redesign (do need to change the layout, the text size, the colours, add buttons, etc.)
2. Examine Each And Every Detail Of Your Design.
Aside from developing an appealing style and layout, the success of your WordPress website redesign will be determined by the tiny details. The recommendations above will assist you in making your design process more efficient.
But paying attention to the smallest details of your website can improve your WordPress website redesign process.
Use SEO plugins, analytics, image resizing plugins, and custom plugins to improve your on-page SEO. If you don’t account for some small but crucial components of WordPress, you may find yourself missing out on vital features when your site goes live.
You should examine every small part of your website, including its content organisation, code, and plugins.
Take careful note of all the essential aspects so that you may use your preliminary design to construct a website that is appealing to both users and search engines.
3. Use A Staging Site
Redesigning your website on a live site is not recommended because it can result in undesired issues and downtime. As a result, it’s usually a good idea to do your bulk modification on the staging website.
It gives you the flexibility to design, customise, and experiment with your website without causing any harm to your existing one.
Although staging websites may not have the most up-to-date content as a live website, this should not be a disadvantage because you can update content and make changes before releasing or going live.
4. Perform A Website Audit
It’s essential to perform a website audit. That means examining the design and usability of your website. To finish this audit, you’ll need to execute the following:
Examine The Design In Light Of Current Trends
Web design trends can come out of nowhere, and there’s no assurance that they’ll last very long. As a result, even if a website was constructed within the last year or two, it can appear outdated.
The first thing to look for is any obsolete design trends or features on your site, alternatively if a formerly good design decision has fallen out of favour.
Look at how well the site follows web design standard practises, such as colour theory and font matching rules. There’s nothing wrong with having your site’s design stand out, as long as it doesn’t conflict with what works best for the user experience.
5. Set Measurable Goals And Determine Your KPIs
You’ll need a mechanism to track your site’s performance after being launched.
The simplest approach is to select a few key performance indicators (KPIs) that will reveal whether or not the redesign was successful.
Let’s imagine the first item on your redesign to-do list is to revamp the homepage hero image. Unfortunately, a statistic like conversion rate may be too broad to determine whether the redesign was successful. So instead, concentrate on the precise changes that the redesign will bring.
How To Redesign Your Current WordPress Website
1. Make A Backup Of Your Current Website
You can examine what you need to do before making changes to your website using the phrase “backup” mentioned above. It’s usually good to back up your current website files and database, even if you’re using a staging website to experiment with your design.
So that if something goes wrong when making modifications or redesigning your website, you’ll have a backup to restore the order.
Begin by downloading a copy of your website’s files by connecting to it via FTP (file transfer protocol). After that, you can download all of the files to make a backup of your current website.
Keep in mind that backing up your website files is dependent on the sort of internet hosting you use. The backup method may differ based on the WebHost, but you can quickly consult their guide or contact support to find out what you need to know. You can also read the detailed instructions to back up your database.
2. Remove Any Unwanted Elements
The greatest opportunity to eliminate all unneeded features from your website is during a WordPress website overhaul. Identify and mend broken links, remove unnecessary plugins, erase spam comments, and delete unused themes while revamping your WordPress website.
First, you can identify and remove all unnecessary plugins and themes from your website. Increasing the number of plugins on your website increases the number of vulnerabilities.
Some plugins feature a minor flaw that encourages intruders and hackers. To make your website secure, aim to employ the bare minimum of plugins and keep them updated.
Still, if you’re having trouble backing up your website, you can use WordPress plugins like VaultPress, UpdraftPlus, and WordPress Duplicator to duplicate it. Plugins make it simple to build a duplicate copy of your website’s files with only a few clicks.
To improve the speed of your website, clear your database of all unnecessary data. If you have themes placed on your website that are no longer in use, you can delete them when revamping your WordPress website.
3. Search And Install A New Theme On Your Staging Site
Updating your live website can produce unwelcome downtime or errors, frustrating your site visitors. As a result, we recommend that you test your new theme on your staging website before deploying it to your live site.
The staging website is beneficial since it allows you to tweak every website component while also testing its efficacy. To create a staging website, either use your WordPress dashboard to install WordPress locally or use the hosting panel to install WordPress into a subfolder of your domain.
Your staging site has the same look and feels as your live site. However, you should be aware that while the newly installed themes may work great on your staging website, there may be some compatibility difficulties when you go live with the same thing on your actual website.
As a result, it is suggested that you choose the best and most trustworthy plugin for your website compatible with all themes.
4. Check Out Your Website.
After tweaking your theme in the staging site, it’s good to double-check your website’s plugins and other characteristics before going live with it. It is advised that all necessary plugins be activated if they are installed but not active.
Examine every component of your website, including the graphics. For example, if your blog page has featured photos, your new design may not display them the same size as the prior design. You can utilise thumbnail plugins to recreate your thumbnail.
The majority of themes have a custom page template that you may use to create your web page. If you want to use such templates on your website, you can either do it one at a time or use a page screen to make mass modifications.
5. Implement The Design On The Live Website
If your customised design looks excellent on your staging site, you can use it on the live site. Even If you want to make a few modifications to your design, you can easily do so from your live website because it won’t cause significant problems or complications.
Don’t forget to update the settings you used on the staging site. Then, after making all of the adjustments, go over every website component to see if it’s still running correctly and efficiently.
One of the most common mistakes that site owners make when executing a redesign is failing to inform their users about maintenance work. If a user cannot open your website, there is a good possibility that they will never return.
A WordPress Website redesign isn’t a manageable undertaking, but it may help your business survive and compete in this increasingly digital world if done correctly.
Beyond a stunning style and layout, a redesign’s success is dependent on paying attention to the details. You’re more likely to find those tiny details if the webpage is larger. While the items listed above will get you started, there are always more places to look.
Depending on your setup, you may also want to think about SEO plugin settings (especially on-page customisation), custom plugins, image sizing, and analytics.
If any of these components are missing, you may be missing out on something crucial when the new site launches.
With that said, do you need a stunning website? Contact us today and let’s build a premium website that will boost your online presence.